Marketing Business Development Analyst - Metairie, LA

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)Position PurposeInstrumental in the research, development, design and presentation of marketing and promotional materials/programs to support patient growth & retention.Scope of PositionThe Marketing Business Development Analyst performs a wide variety of duties and responsibilities related to marketing for all clinics. Primarily, the Marketing Business Development Analyst will be responsible for developing and facilitating activities that drive patient growth and patient retention. Marketing Business Development Analyst must work independently and rely on experience and judgement to plan and accomplish goals.Primary Responsibilities:Develop creative marketing solutions to maximize patient value, grow patient census, and evangelize the brand in the competitive market space while supporting our business objectives

Ability to travel clinics and communities throughout Metairie, LA.

Research and develop tactical plans to support innovation, new clinic and program launches, and combat competitive pressures

Develop and implement internal and external communication and activities that drives patient and employee satisfaction and retention

Develop relationships with community based organizations and qualified agents for the purpose of creating, enabling, and nurturing patient retention, growth, and/or sales opportunities

Coordinate all communication and marketing & grand opening efforts for clinic expansions

Demonstrate knowledge of customers' current business landscape and historical performance

Assist with analysis of economic considerations, marketing forecasts, estimate costs, and manage program/project budgets

Work with internal and external creative marketing entities to produce advertising and brand collateral materials

Advocate and influence applicable internal and external decision-makers to drive pursuit of productive opportunities

Develop solid knowledge of emerging trends in the market and advocate for innovative approaches to meeting patient needs

Plan, implement, and coordinate sales, patient and staff events

Core CompetenciesPlanning/organizational skills - prioritizes and plans work activities, uses time efficiently and develops realistic action plans

Networking skills - develops new and fosters existing relationships with internal and external customers/vendors

Analytical/problem solving skills - identifies and resolves problems in a timely manner and gathers and analyzes information skillfully

Works independently/judgment - displays willingness to make decisions, exhibits sound and accurate judgment and makes timely and appropriate decisions with little supervision

Oral/written communication skills - speaks and writes clearly and persuasively in positive or negative situations. Demonstrates group presentation skills when conducting meetings, leading a team or working with peers

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:Undergraduate Degree or 10+ years of applicable experience

Excellent computer skills in Microsoft Word, Excel, PowerPoint and Visio

Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

Preferred Qualifcation:Undergraduate Degree in a marketing or communications

Physical Demands/Working Conditions:Willing to travel to all clinic locations on a regular basis

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employmentCareers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.