Job Details

ID #12221818
State Maryland
City Aberdeen
Job type Permanent
Salary USD $60,000 - $75,000 60000 - 75000
Source ALTA IT Services
Showed 2021-04-14
Date 2021-03-30
Deadline 2021-05-29
Category Et cetera
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Marketing Analyst

Maryland, Aberdeen, 21001 Aberdeen USA

Vacancy expired!

ALTA IT is supporting a full time role for its client at Aberdeen, MD

Salary is $70K to $75K with benefits.

Responsibilities:
  • Serve as the marketing department's subject-matter expert for all intelligence and analytics tools, platforms and proprietary company data sources. He or she will own these relationships and tools.
  • Provide actionable insights and recommendations for marketing campaign strategy and optimizations, including media mix and campaign timing, at both the national and local academy level.
  • Manage configuration, implementation, and administration of web analytics data collection using Google Tag Manager.
  • Work with our technology team and agency partners to ensure all platforms, acquired intelligence, analytics tools and other data sources are interconnected and providing the most accurate data.
  • Ensure standardized campaign tracking across all external media agencies.
  • Drive development of analytics reports and dashboards.
  • Ensure that all digital customer interactions are trackable and measurable to support reporting and optimization; define data collection requirements and recommend methods to achieve defined goals.
  • Support the development of a multi-touch attribution strategy to capture the true customer journey.
  • Provide regular and ad-hoc marketing results presentations as needed.
  • Stay informed about, communicate, and apply new or current trends and best practices in marketing and analytics.
  • Supports communication of acquired intelligence and analytics, with recommended approaches and implications, with key stakeholders
  • Directly gather qualitative and quantitative market insights, as well as manage vendors gathering market intelligence for select projects
  • Supports efforts to monitor competitive marketing landscape, using tools, internal resources, and external partnerships, to identify industry, product and market trends

Qualifications:
  • Bachelor's degree with 4+ years of experience in a marketing analyst role.
  • Expert-level knowledge of Google Analytics, Google Tag Manager, and BI platforms such as Tableau or Power BI.
  • Strong experience in pulling data from multiple marketing platforms such as Facebook, Google AdWords, and email platforms either through bulk downloads or APIs.
  • Demonstrated experience retrieving and analyzing data in various formats such as XML, JSON, SQL and other proprietary data formats.
  • Proficient in Microsoft Word, Excel and PowerPoint.
  • Hands-on experience with CRM platforms a plus.
  • Thorough knowledge of digital marketing channels, their KPI's, and how they drive customer behaviors.
  • Analytical skills that can translate data into actionable items and recommendations for the team.
  • Ability to take data and present it in executive summary format, as well as in a visual manner through charts and graphs.

Vacancy expired!

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