Vacancy expired!
Job Description
The Manager will be an integral part of our US-based modeling capabilities. This role will be responsible for leveraging data science techniques to examine marketing activities and to estimate their business impact to our clients. These projects will include, but are not limited to, Media Mix Optimization, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. This person will be a “player coach”; in some cases, the Manager may lead a team coordinating with some of our most important clients on data acquisition, modeling, and presentation of results on high-visibility projects. In other cases, the Manager will be hands-on keyboard helping to revise code and drive innovation. This role will manage a US-based and India-based team.
Key Responsibilities- Coordinate and manage data collection with clients
- Lead teams to develop reports and processes to manage data quality control
- Manage project teams and direct reports effectively to drive innovation in analytics and deliver on client expectations
- Supervise and, as needed, conduct modeling of client data adhering to project timelines
- Interpret and visualize model estimates and diagnostics
- Drive process innovation and continuous improvement
Qualifications
- Bachelor’s degree in at least one of these fields required: statistics, economics, appliedmathematics, optimization, computer science, physics; advanced degree preferred.
- 4+ years of experience leveraging analytics to measure marketing effectiveness with afocus on measurement and attribution
- Experience working with and measuring TV, digital media, and CRM data
- Deep knowledge of statistics/data science, including regression, hierarchical or mixedregression, and machine learning techniques (Naïve Bayes, Markov Chain, RandomForest etc.)
- Advanced modeling skills with Python and R
- Extensive cloud environment experience, especially GCP and AWS
- Data visualization experience with tools like Tableau or Power BI a plus
- Understanding of marketing objectives and how different media channels support theseobjectives
- Strong communication skills, with the ability to present information in spoken, written orvisual form to a variety of audiences, from internal teams to external client executives.
- Ability to manage your team’s multiple client engagements running in parallel inbalancewith leading a high performing team
- Track record of collaboration with teammates, especially global teams, to sharelearnings and techniques
- Skilled at coaching, developing, and managing a team
Additional Information
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.
All your information will be kept confidential according to EEO guidelines
#LI-DB2
Vacancy expired!