Vacancy expired!
Make a difference Ciber Global wants you. Come build new things with us and advance your career. At Ciber Global you'll collaborate with experts. You'll join successful teams contributing to our clients' success. You'll work side by side with our clients and have long-term opportunities to advance your career with the latest emerging technologies.
Work with the BEST Digital Analytics team out there in a heavily sought-after pharmaceutical industry position! - No pharma industry required.
- Get your foot in the door at a well-known / top big pharma company.?
The Senior Digital Analytics Lead will lead digital measurement strategy efforts for multi-channel marketing in big pharma. Requires strong experience writing SQL and either Advanced Excel or any BI tools like Power BI, Tableau etc for the analytics side of the role This person will not be creating the dashboards, but needs to be technical enough to know how to do it and what data to pull. Must have an influencial personality with experience working closely with stakeholders and presenting data for decisions aligned to established digital marketing goals. Paid media experience would be fabulous knowing what data is needed for media buys, spends, etc.Pharma industry experience is not required. It's all about the digital analytics. We need you! What will this person's day look like? - 80% - Data Visualization, Paid Media, Defining Measurement KPIs, presenting to Stakeholders & making recommendations.
- 20% - requires a strategic mindset
Required Skills & Experience - Senior level digital analytics and knowing what data to pull for digital marketing strategy decisions
- Data visualization using BI tools like Power BI, Tableau, or similar (will consider Excel w/ strong SQL writing skills)
- Writing SQL is a must!
- Google Analytics, Adobe Analytics, or similar
- Manipulating & visualizing large, complex data sets to communicate insights and opportunities
- Paid media - knowing how data is used to make media buy decisions is highly preferred
- Solid understanding of the fundamentals of digital marketing and advertising
- Customer journey analytics, touchpoint/pathway analysis, conversion analysis, customer segmentation, omnichannel, multichannel
- Fantastic communication and facilitation skills with a strong ability to influence others
- Ability to explain complex methods and techniques to non-technical audiences
- Working with stakeholders, leadership, and key decision-makers
Responsibilities - Develop/design Objectives & Key Results (OKR) for the customer-centric program and omnichannel initiatives
- Define plans to measure and optimize the business impact of digital engagements and customer experiences through analysis of available data and using advanced analytics
- Lead design, execution, and delivery of insights for project teams to incorporate into their design and optimize digital programs
- Identify innovative analytics techniques, tools, and processes, for enterprise and global-level initiatives
- Lead rapid prototyping of new analytics capabilities focused on assessing use case viability and gauging the potential business impact
- Establish, document, and scale digital and customer analytics capabilities and help guide commercial execution strategy
- Develop and communicate actionable recommendations for decision-makers
- Keep up to date with the latest approaches and advances in data science and evaluate external data assets as required.
At Ciber Global our consultants have access to a comprehensive benefits package. Benefits can include Paid-Time-Off, Paid Holidays, 401K matching, Life and Accidental Death Insurance, Short & Long Term Disability Insurance, and a variety of other perks. Find a purpose Help clients embrace emerging technologies. Create inventive solutions and meet intriguing client challenges. Solve, fix, design and innovate. Be a part of something bigger by helping clients go digital, create engaging customer experiences and transform their business. Move ahead Our success as a company is built on practicing inclusion and embracing diversity. Ciber is committed to providing a work environment free from discrimination and harassment, where all employees are treated with respect and dignity. Together we work to create and maintain an environment where everyone feels valued, included, and respected. At Ciber, our differences are embraced and celebrated. Ciber Global is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. Ciber is proud to be recognized as a National Minority Supplier. National MBE Certification has been issued to Ciber Global, LLC by the Michigan Minority Supplier Development Council. About Ciber Founded in 1974, Ciber partners with organizations to develop technology strategies and solutions that deliver tangible business value. Ciber Global is a consulting, outsourcing and business solutions integration provider and partner with offices across the United States and India. Ciber's strength is enhanced by its parent company, HTC Global, a growing technology innovation and execution leader with 11,000 employees worldwide. HTC Global helps its clients reimagine technology to reach business goals. Vacancy expired!
