Social Media Specialist

Job Description

We are currently looking for a Social Media Specialist to join our growing team. The ideal applicant will have at least 4 years of experience in digital advertising management for consumer products, including Google AdWords, Facebook, Instagram, Twitter, and Pinterest.engagement, reach, and growth.

Salary range: $56000 - $66000 per year.

• Present recommendations to internal or client groups as necessary.

• Work with LinkedIn, Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat, and more to plan and manage media purchases for customer accounts.

• Work with the team to manage the campaign times, fulfilling all tasks within the agreed deadlines

• Fully manage campaign settings, activation, and daily communication of customers and stakeholders for critical customers.

• Examine campaign performance with regular data analysis, measure customer KPIs, and report on any trends and granular information to key customer stakeholders.

• Suggest places for campaign optimization based on meeting customer KPIs and the guidance team to implement as needed.

• Monitor delivery and budget against KPIs.

• Monitor data sources to detect new trends, highlight business opportunities.

• Provide updates to internal teams in active campaigns and help ensure that media teams are up to date with new opportunities and industry developments.

• Connect with the appropriate department / person to answer incoming questions in a timely and thoughtful manner.

• Review and incorporate content management and other technologies that help publishing schedules across all formats and networks.

• Carry out digital advertising campaigns and online paid advertising to endorse engagement objectives.

Qualifications

• Bachelor's Degree preferred, major in Marketing or Communications preferred; Social Marketing, Social Media, Digital Marketing an asset ​.

• Experience in using content management tools.

• Good understanding of data, social metrics, and reporting to support best-practice communication strategy and planning.

• Corporate writing skills with an understanding of brand guidelines.

• Ability to adapt to a constantly changing business and work environment.

• Demonstrated analytical, critical thinking and decision making skills.

• Ability to resolve complex issues and handle multiple deadlines and priorities.

Additional Information

• This is not a remote position
• Employee Assistance Program
• Disability Insurance