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Job Details

ID #21513500
State Maryland
City Owingsmills
Job type Permanent
Salary USD TBD TBD
Source CareFirst
Showed 2021-10-22
Date 2021-10-21
Deadline 2021-12-19
Category Sales
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Sr. Brand Strategist

Maryland, Owingsmills, 21117 Owingsmills USA

Vacancy expired!

Resp & Qualifications

PURPOSE:This position is responsible for the lead in planning, pitching, development and implementation of integrated advertising, promotion, sponsorship communication and marketing campaigns to support corporate strategic initiatives.

ESSENTIAL FUNCTIONS:
  • Builds the plan for specific campaigns including the timing, messaging, and appropriate channels. Establishes best practices and performance baselines for all campaign tactics. Translates market trends and market analysis to align brand across teams. Leads efforts to measure the impact of the brand on company sales performance. Defines advertising objectives, campaigns, and budgets by studying marketing plans; consulting with product and market managers.

  • Monitor social and digital analytics tools and provide insights and analysis monthly and quarterly on trends and performance. Collect, analyze, and create reports from available digital data sources to evaluate the impact of marketing programs in achieving their stated objectives. Develop performance reports and drive the storytelling approach, providing actionable insights based on available analytics data from multiple offline and online channels. Perform ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns. Set, monitor and analyze KPIs using native and third-party reporting platforms to determine digital campaign performance and optimizations

  • Translate brand strategies into brand plans, brand positioning and gotomarket strategies

  • Develops presentations, webinars, marketing materials videos, etc. as needed to brand initiatives and support the aquistion of leadership approval. Coordinates project components with cross-functional teams including Sales, Product Management, Creative, and other stakeholders.

  • Champions internal and external branding requirements to effectively position the brand internally and externally

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education Level: Bachelor's Degree

Education Details: Marketing, Communications or Business

Experience: 5 years Marketing or Communications experience.

Licenses/CertificationsProfessional Certified Marketer-AMA

In Lieu of Education:In lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Knowledge, Skills and Abilities (KSAs)Knowledge of B2C marketing, such as digital advertising, direct response marketing, CRM, database marketing.Strong negotiation and relationship building skills.Knowledge of budget control methods, policies, and proceduresStrong research and strategic analysis skillsProficient in Microsoft Applications

Department

Department:Advertising, Brand & Marketing

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of theCompany to provide equal employment opportunities to allqualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Hire Range Disclaimer

Actual salary will be based on relevant job experience and work history.

Where To Apply

Please visit our website to apply: www.carefirst.com/careers

Closing Date

Please apply before: 10/22/21

Federal Disc/Physical Demand

Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.

PHYSICAL DEMANDS:

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship

Vacancy expired!

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