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Strategic Insights Manager, Global Tools & Storage - Remote
Make Your Mark. Shape Your Future.It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of 54,000+ professionals in 60 countries who are making their mark on some of the world's most beloved brands, including DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, IRWIN, LENOX and more.What You'll DoAs a Strategic Insights Manager, Global Tools & Storage based in Towson, MD, or Remote Location.The Strategic Insights Manager, Global Tools & Storage will drive global business results by influencing portfolio and brand strategy, commercialization, and point of purchase execution via a constant focus on the consumer and marketplace. You'll get to: Build and contribute to foundational understanding of the Global Tools & Storage categories, the SBD suite of brands, and the point of sale environment:- Lead acquisition and synthesis of insights from different sources of data (e.g. Point of Sale, shopper panels, social listening, primary research)
- Monitor retail and E-comm trends and competitive dynamics
- Regularly create and take part in activities with consumers and shoppers to understand the why behind consumer behavior
- Build and share compelling stories with business leaders that provide insight to how consumer behaviors are influencing our categories
- Create and implement strategic learning plans to address the most critical questions for the business
- Guide specific research development and execution using expertise in a variety of research methods
- Identify innovative tools and new ways of working to deliver more impactful results
- Synthesize disparate data and transform it into actionable insights
- Make recommendations grounded in consumer and market knowledge and guided by a broader understanding of the business
- Consult on cross business unit initiatives
- Vet agency and vendor partner capabilities for regional and global scale
- Select suppliers to partner with and shares experiences openly with the consumer insights community
- Seek out and share knowledge on emerging research and analytic methodologies
- Build advocacy for sustained organizational investment in consumer and shopper understanding
- Coach and mentor more junior team members
- 5+ years of professional experience in Consumer or Market Insights and Analytics, Brand Or Shopper Marketing, and/or Business Strategy
- Experience building holistic learning plans that integrate data, trends, and primary research
- Experience blending quantitative & qualitative learning for a clear story and action plan
- Proven ability to influence a diverse set of stakeholders, including external partner
- Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off and tuition reimbursement.
- Discounts on Stanley Black & Decker tools and other partner programs.
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.
Vacancy expired!