Manager, Field Marketing (Boston)

STRATEGIC DIRECTIONIncorporate global and national Red Bull priorities, strategies, and the brand's philosophy into local initiatives, ensuring the development of a localized representation of the global brand.Foster a deep understanding of the consumer across various fields within the region, serving as a foundation for the creation and implementation of locally relevant ideas and strategies.Develop ideas and programs that enhance the brand's image and promote awareness of product functionality at a local level by collaborating closely with regional and national Sports, Culture, and Brand Marketing teams.Take the lead on gathering and analyzing regional intelligence, including market insights, consumer behavior, and competitor activities, and share this information with the regional and national teams.Collaborate with regional sales teams to ensure both mental and physical availability of the product in On-Premise, Off-Premise, and New Business environments, making the product consistently accessible during all field marketing activities.Work cross-functionally, effectively managing both internal and external requests, while aligning with the priorities outlined in the annual business plan.PREMIUM APPEAL OF LOCAL PRIDEDevelop and support local key events, scenes, and marketing opportunities aligned with Red Bull's brand values, tailored to the preferences of the local consumer base and media landscape, with an emphasis on fostering active participation.Ensure that every interaction consumers have with the brand is positive by focusing on attention to detail and delivering premium execution at events and across all field marketing activities.Always consider both the consumer perspective and the brand identity in every initiative, ensuring that communication with the target audience is effective, engaging, and resourceful.Enhance select third-party events by establishing the appropriate level of Red Bull branding and support, with the aim of increasing brand visibility and encouraging product usage within relevant communities and cultural spaces.Develop a strong network and maintain sustainable relationships with key regional influencers, including local authorities, sports and fitness leaders, cultural figures, entrepreneurial communities, and representatives from local media platforms (TV, radio, print, digital, and social media).Coordinate with the Sports Marketing teams to integrate Red Bull athlete activations into plans, creating cohesive and strategic 360-degree campaigns to expand the brand's reach and impact.Regularly apply successful global, national, and regional strategies where relevant, ensuring alignment with best practices and past learnings.Work collaboratively with regional sports event marketing teams to strategically utilize the Event Vehicle program, creating moments that surprise and excite consumers.MARKETING INNOVATIONUnderstand the latest generational trends by staying connected with our consumers and engaging with our networks across various settings. Collaborate with the local team in generating ideas for the field, leveraging their personal university experiences to identify technology, digital, or socially driven consumer trends at an early stage.Develop new and innovative concepts that bring the brand to life by tapping into local networks, communities, and opinion leaders. Execute these ideas with a strategic balance of the four pillars of the marketing mix, drawing on your deep understanding of the region while aligning with both global and national priorities.Ensure that digital and social media are at the core of every field marketing initiative. Identify and thoughtfully support cross-marketing opportunities, fostering collaboration between sales, marketing, and Red Bull Media House.ORGANIZATIONAL CAPABILITIES & ENABLING STRUCTUREServe as a role model by embodying Red Bull's values and demonstrating a consistently motivating and inspiring tone of voice.Source, recruit, train, and manage Field Marketing Specialists (FMSs) who align with the brand, exhibit the Red Bull attitude, and are a perfect fit for the field environment.Guide and mentor FMSs in the processes of sourcing, hiring, and training their Student Marketeers, while personally approving each hire.Establish regional objectives and set clear, measurable goals for FMSs to drive accountability toward key deliverables. Conduct regular performance reviews, including ongoing feedback, mid-year evaluations, and end-of-year assessments.Provide continuous coaching and support to ensure FMSs successfully achieve their targets. Regularly evaluate and identify the development needs of FMSs, working closely with the Head of Field to facilitate growth and improvement initiatives.DRIVING EFFICIENCIESImplement and maintain an organized and efficient logistical system for warehousing and infrastructure to ensure the availability of appropriate tools and management processes that support local needs, all while maintaining a premium standard of appearance.Develop and oversee the regional budget in collaboration with the Head of Field and the Regional Marketing Team.Continuously identify opportunities for cost savings and operational efficiencies to benefit the company within the region.Manage field-related expenses and general administrative tasks.Foster strategic, mutually beneficial partnerships by collaborating with other brands, organizations, and networks that provide added value, such as expertise, connections, products, budgets, or facilities.