Paid Search - SEM Manager (B2B)

Job Description

Merkle B2B is looking for an SEM Manager who enjoys working in an environment where performance is paramount. The ideal SEM Manager candidate will be comfortable playing a hybrid role within the search team. A portion of your time will be spent on campaign creation and management, and the remainder will be spent managing search team members.

You will also assist the Search Director in improving and developing internal processes and structure within the search team. Aside from an operational role, you will provide strategic insight on several client accounts and campaigns.

• Oversee a portfolio of client relationships, which requires calls, meetings and quarterly business reviews
• Manage the planning, budgeting, and strategic development of SEM campaigns and account structure to increase paid media traffic
• Delegate campaign management tasks to our in-house and remote SEM team
• Manage and develop the SEM team, sharing knowledge, coordinating training sessions, and refining skills sets
• Stay up-to-date with new search trends and industry news and share throughout team
• Report to the Search Director and work with them to fine tune processes, monitor campaign performance, and provide recommendations to improve performance and scale accounts

Qualifications

• 3-5 years of search engine marketing (SEM) experience
• Certifications: Google Ads Search, Marin, Kenshoo, SA360 preferred
• Verbal and written client-facing experience
• Familiar with enterprise management platforms for SEM and display, such as Marin Tools
• Analytical, technical, critical-thinking, and problem-solving skills
• Project management skills
• Bachelor's degree in Marketing, Economics, Business, or similar field

Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [emailprotected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.