Job Details

ID #12252992
State Massachusetts
City Boston
Job type Contract
Salary USD TBD TBD
Source Softworld, Inc.
Showed 2021-04-15
Date 2021-04-15
Deadline 2021-06-14
Category Marketing/advertising/PR
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Marketing Program Manager

Massachusetts, Boston, 02117 Boston USA

Vacancy expired!

Our technology client is looking for an innovative account-based/program marketing consultant. In this role you will develop, execute and optimize ABX programs in collaboration with business development, sales, product SMEs and others in marketing that drive awareness and engagement and generates pipeline and bookings within key accounts.

The ideal candidate is a data-driven B2B marketer with a proven track record in building and managing highly targeted marketing programs and is adept at regularly analyzing program effectiveness to find ways to optimize program outcomes.

What You'll Be Doing

  • Partner with sales and BD team and develop targeted programs that drive demand in key territories and strategic accounts to engage champions, decision makers, and other account stakeholders
  • Own program execution including strategic planning, goal setting, budget, list management, follow up and reporting
  • Gather intelligence on target accounts, including account profiles, relevant business needs and new contacts, and use information to prioritize and design ABX campaigns
  • Partner with product marketing and content teams to create targeted messaging and content that engages accounts based on account intel, vertical, relevant use cases and personas
  • Deploy an integrated multi-channel programs approach that includes both on- and offline activities such as email, direct mail, display, account-based advertising, social, and virtual or in-person events
  • Provide sales training, tools and support including the creation of BDR email copy and scripts in support of campaigns; educate the team on ABX best practices
  • Track and analyze results to show program effectiveness and continually refine for optimal ROI

Qualifications

  • 5+ years managing enterprise B2B marketing programs, with a focus on ABX strategies
  • Ability to lead with a digital first mindset and leverage data-driven digital marketing technologies in demand creation
  • Detail oriented with strong project management skills, balanced with the ability to think strategically
  • Excellent relationship management skills with ability to build rapport, influence and deepen relationships with stakeholders, especially with Sales.
  • Knowledge and understanding of marketing tools, processes, and execution of workflows in order to define, track, and report KPIs for ABX activities
  • Strong written and oral communication skills
  • Metrics driven with demonstrated analytical skills

Vacancy expired!

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