Vacancy expired!
Company Description
Epsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.Job DescriptionEpsilon's Digital Experience (DX) Practice helps marketers enhance the effectiveness of their complex digital marketing programs by being industry leaders and SMEs at the intersection where offline and online data comes together. Our group is nimble with the energy and flexibility of a start-up, but with the backing and resources of one of the industry's largest and most respected marketing service and technology providers. The Lead Developer will be tasked with technical development within Customer Data Platforms. This role must have demonstrable background as a hands-on developer, including experience with multiple major platforms within their competency, and specifically Customer Data Platforms. The Lead Developer will be charged with designing and developing offerings related to CDPs which should integrate across the full suite of Epsilon brands, as well as other third-party solutions. The candidate must be very effective collaborating with all facets of the business including Sales, Marketing, customer interfacing and product development to promote efficiencies and delivery excellence. The successful candidate will possess a keen understanding of the rapidly changing trends in their competency area. This role will be an integral member of the Epsilon Digital Experience organization.Responsibilities:- Articulate and implement a compelling and holistic strategy specific to CDPs and related platforms to support client projects and overall business.
- Serve as the key thought-leader working with practice lead to formulate and package solution offerings for CDPs.
- Establish trust and build relationships with clients, as well as internal and external stakeholders and partners.
- Engage with Sales to build key internal and external partnerships, support the sales process and own the process of defining solutions needed for each customer.
- Provide senior technical project leadership across accounts.
- Work with practice lead to manage technical aspects of the CDP practice:
- Determine training plan for technical resources
- Develop practice roadmap
- Identify staffing needs
- mplement quality control process
- Oversee and identify market trends, best practices, and new solutions that should be considered and/or applied.
- Establish and cultivate a culture of test and learn, continually identifying new test ideas with an eye on improving the customer experience.
- Strong storytelling capability - slideware development, presentation, and communication skills.
- Lead client business reviews as needed.
- 8+ years relevant work experience in the digital developing domain, with strong emphasis in CDPs.
- Hands on experience implementing and ongoing management of CDPs.
- Must be demonstrably proficient as a hands-on development in CDPs and at least one other leading platform in the space.
- Must be able to demonstrate the ability to technically lead projects within the competency area.
- Ability to handle internal technical operations and deliver go to market message based on CDP product functionality including strategy. This includes working with related competencies to support marketing and sales efforts.
- Candidate has digital consulting and client-side experience in CDP operations.
- Deep understanding of digital marketing operations and demonstrate ongoing immersion in the digital experience world (research, public blogs, reading, other).
- Strong foundation in developing across digital devices, including desktop, mobile, tablet, etc. is a must.
- Ability to communicate, manage and report on critical performance metrics of products within competency area.
- Proven success influencing and working effectively across marketing and company functional groups.
- Certifications in technologies related to his/her competency is a strong plus.
- Strong presentation and communication skills a must.
- Understands the competitive marketplace and has experience developing partnerships or alliances to acquire data sources, analytic tools, or technological competencies.
- Bachelor's degree in Marketing, Computer Science, related Business discipline or equivalent work experience.
Vacancy expired!