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Role: Market Research Analyst Location: Boston, MA or Remote Position Overview Thought Leadership Research & Account Based Marketing (ABM) Content team is responsible for developing actionable content derived from original thought leadership research to engage our customers in meaningful and insightful conversations. We are seeking an experienced research professional to influence and contribute to our thought leadership research function with strong background and skills across the entire research project lifecycle, including scoping, design, execution, analysis, reporting, and presentation of both primary and secondary research. In addition, you will leverage your experience to drive the development of innovative and creative research methods to provide actionable insights and data trends for marketing, industry and sales activities. You will meet with teams across to learn which sources of data are available in-house and to determine how they can best be leveraged, as well as defining data we should be gathering that is not currently available. You will then collaborate with teams and groups across, providing the industries and customers we serve with powerful insights to inspire them to accelerate their progress and to achieve the new possible. You will be a powerful advocate for the use of data to provide tangible customer value, shaping their decisions and changing their actions. The ideal candidate will have unquenchable curiosity, be excited by opportunities to learn from customers, and skilled in mining and analyzing datasets by proven and novel methods. You can recognize valuable insights jumping off (or hidden on) a page. The department will be new to having a standalone researcher, so potential candidates should be able to operate in a fast-moving and dynamic workplace. We work globally, in a deadline-driven environment. We have also consistently been rated a best place to work Responsibilities include: Design, manage, and execute a variety of primary research projects, including quantitative research (e.g. surveys and polls) and qualitative research (e.g. focus groups and in-depth interviews) Identify and collect data sources and sets to mine for secondary research Analyze and interpret primary and secondary research to derive insights about our customers and industries in support of a compelling thought leadership narrative Deduce, draw conclusion and present data and insights in compelling ways to influence stakeholders Execute analytical experiments methodically to help validate various hypothesis Minimum Qualifications University degree in statistics, research marketing, or related discipline 5-7 years of relevant experience in market research, ideally from a research firm or B2B company Experience with the development of research approaches and of a broad range of methodologies and analytics approaches including secondary research, primary research, quant/qual surveys, focus groups, market monitoring, and producing actionable deliverables, etc. A demonstrated ability to think critically, solve problems, and develop a narrative based on data driven insights. Excellent written communication and presentation skills that support storytelling around insights and compel stakeholders to act Ability to see the link between high-level objectives and detailed practices Ability to find insights within information through proven and novel methods of research and data analysis Organized strategic yet creative thinker and self-starter Ability to work well virtually across a global organization Preferred Qualifications Project management experience Inside knowledge of, at least, one industry that serves: architecture, engineering, construction, automotive, media & entertainment, or design and manufacturing Inside knowledge of software data Has worked on data that has supported research publications Any other languages besides English Has worked in an international environment Regards, Praveen Sr Technical Recruiter Tel: Email: Infobahn SoftWorld Inc., San Jose, CA 95131. www.infobahnsw.com
Vacancy expired!