Sr. Manager, Content/Copy

Job Description

The Sr. Manager, Content/Copyis responsible for creating, improving and maintaining the marketing copyacross Biogen’s brand portfolio. This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation, analytics and meaningful measurement.

This position is responsible for writing, editing, and reviewing content for various web, video, digital, and print projects. The Sr. Manager, Copyprovides creative direction in overseeing all marketing content initiatives to ensure we deliver work that results in customer engagement and contains brand consistency in both Patient and HCP communications.

The Sr. Manager, Copymanages a staff of Copywriters, Proofreaders and Editors, both full-time as well as multiple freelance resources and will be responsible for conducting regular one-on-one meetings as well as providing ongoing feedback and annual reviews with his/her team.

· Partner with writers and editors to push for fresh concepts that accomplish project objectives and maximize the impact of each marketing message

· Work closely with Design Lead and Creative Services Lead on all creative and branding initiatives to ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content

· Present work to Business Owners in a clear, professional manner

· Build and maintain effective relationships with brand partners (business owner) and maintain ongoing knowledge of brand strategy and guidelines

· Develop, review, and edit content for web, video, print, and digital marketing campaigns, strictly adhering to project schedules and identified deadlines

· Create content that helps to further establish Biogen as a thought leader in our key industry segments

· Be on point for all high-level messaging as well as day-to-day copy needs

· Ensure integration of messaging across all channels

· Supervise writers, editors and proofreaders and set the standard for best practices in grammar, messaging,writing and style

· Lead, motivate and supervise editorial and content production talent, promoting the professional development of the department by encouraging the staff to continuously grow in their profession, stay abreast of industry trends

· Proven track record of mentoring and developing direct reports ensuring professional development needs are considered

· Provide continuous and ongoing feedback to team members

· Empower team to take initiative and inspire others to excel

· Proactively address issues that may arise and encourage open communication

Qualifications

· 8plus years’ experience with managing teams in Biotech/Pharma industry related environment

· Superior writing skills, as well as strong copy editing, proofreading and research skills

· Strong leadership, strategic thinking, business partnering, and presentation skills

· Must be collaborative with proven ability to work well under pressure, meet deadlines, and managemultiple projects simultaneously

Additional Information

Bachelor’s degree or equivalent combined with outstanding creative portfolio