Senior Director, Marketing Operations

Job Description

In this role, you will lead collaboration with the brand teams, internal and external partners in building the planning, budgeting, execution and measurement of integrated marketing communications plans and execution that efficiently and effectively achieve business objectives. You will leverage your strong, agile leadership skills, gained from leading larger teams charged with a mix of strategy and execution.

Reporting directly to the SVP, Marketing, you will be a critical member of the Marketing Leadership Team and will lead a marketing team comprised of retail activation, partnerships, experiential, event and creative services marketing professionals.

• Lead development of best-in-in class, actionable integrated marketing plans informed by consumer insights and backed by data.
• Partnerwith brand to align marketing priorities to business goals and go-to-market strategy and supports the annual planning, creative and media planning process
• Work with agencies, brand and customer teams to develop integrated marketing plans that enhance overall brand health and achieve business objectives
• Understand and translate brand creative strategy and messaging to ensure programming aligns with brand direction
• Contribute ideas and insights to elevate the Link Snacks’ brands

• Own overall marketing project schedules and execution from inception to completion, including resource planning & management, assembling and leading project teams, time & budget management, issues & risk management, monitoring progress, reporting & documentation, coordinating between brand, agencies, and internal partners across all marketing channels, media and customer communication channels in-store and out, packaging, partnerships and events
• Utilizebest practices in project management, marketing team planning, reporting operations, budgets and contracts
• Communicates clearly and often in a timely, organized and user-friendly manner providing task status, delivery schedules, open issues, risks and solution plans.
• Supportcross functional team including ecommerce, social, and sales in the creation of channel & customer specific assets that leverages overall brand creative and aligns with brand strategy
• Drivecontinuous improvement and seek ways to do things better, faster and more efficiently

• Supportthe development of brands’ partnership, licensing & experiential strategy to drive impactful outcomes that deliver against business objectives
• Oversee the flawless management and execution of brand partnerships, licensing, B2B and B2C experiential events as well as corporate events

• Managerelevant workflow and production needs utilizing in-house team and third party vendors
• Workto create scalable processes that ensure best practices in areas such as project management, routing, file retention/maintenance, digital asset management, and creative production

• Facilitatethe review and approval of all marketing communications tactics, to ensure compliance with brand and marketing standards, legal and regulatory requirements
• Ownthe maintenance of the asset management ensuring compliance with creative usage rights, availability and accuracy of current campaign assets, and sales materials

• Coordinate the development of the annual marketing budget in partnership with team leads
• Ownthe accurate monthly budget reconciliation and forecasting process for total marketing budget
• Ensureon time processing and approval of invoices and payments
• Leadmonthly A&P reporting process and reporting to senior leadership

• Partnerwith cross-functional team to establish and continually evaluate reporting protocols, team communication and engagement routines and together with the consumer insights and analytics team, contributeto monthly and annual reporting and delivery cycles for the marketing department
• Collaboratewith marketing team and agency partners to develop marketing annual learning plan to drive efficient and effective integrated marketing plans
• Contributeto monthly brand performance reports

• Managecreation and execution of all contracts (statement of work, media commitments, etc.) with external partners and agencies
• Leadannual agency review process including scorecard process

• Createan inspiring team environment that fosters creativity, communication and collaboration
• Lead and motivate team members through ongoing, regular feedback and stretch assignments

Qualifications

• Bachelor’s degree in Marketing or Communications (or related field), MBA Preferred.

• At least 10+ years of relevant experience managing/leading marketing/creative operations teams
• Demonstrated project management skills to manage budget, and timelines as well as prioritize and effectively manage multiple projects to ensure delivery of top quality output within established timeframes.
• Demonstrated experience managing the execution of consumer focused integrated marketing campaigns including partnerships, experiential, media and creative; CPG experience preferred
• Experience effectively managing a roster of agencies to deliver business objectives
• Flexible, adapts to changes, effortlessly manages competing demands and changes approach or method to best fit situation, able to deal with frequent change or adjustments
• Tenacious attention to detail, and ability to steward projects from inception to completion, plan strategically and execute flawlessly and nimbly
• Ability to work autonomously and orchestrate across teams
• Excellent verbal and written communication skills; must work effectively with all levels of management and employees
• Must demonstrate effective leadership, problem solving, presentation, and employee motivational skills
• Proficient in Internet navigation, Microsoft Word, Excel, PowerPoint, and Outlook.
• Some travel required

Additional Information

Equal Employment Opportunity EmployerWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

E-VerifyWe provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. IMPORTANT: If the Government cannot confirm that you are authorized to work, we are required to provide you written instructions and an opportunity to contact SSA and/or DHS before taking adverse action against you, including terminating your employment. We may not use E-Verify to pre-screen job applicants or to re-verify current employees and may not limit or influence the choice of documents presented for use on the Form I-9. In order to determine whether Form I-9 documentation is valid, we use E-Verify’s photo screening tool to match the photograph appearing on some permanent resident and employment authorization cards with the official U.S. Citizenship and Immigration Services’ (USCIS) photograph. If you believe that your employer has violated its responsibilities under this program or has discriminated against you during the verification process based upon your national origin or citizenship status, please call the Office of Special Counsel at 1-800-255-7688 (TDD: 1-800-237-2515).

All your information will be kept confidential according to EEO guidelines.