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Intro: Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.Summary: The same properties that make the Facebook platform an ideal place for marketing also make the platform an ideal place to conduct measurement. The Data Scientist, GBM is charged with leveraging these capabilities on behalf of Global Business Marketing (GBM) to measure and optimize marketing investments in the North America (NA) region. A successful candidate is a self-starter who will excel at working both independently on their own analyses and with cross-functional teams at Facebook (including marketing strategy, data science, digital marketing, operations, data engineering and data technology), towards the objective of driving impact and innovation for the GBM measurement practice in NA. In this role, you will require a combination of exceptional analytical skills including hands-on statistical modelling, a background in data-driven decision-making, the ability to think strategically and creatively in order to develop hypotheses and solve problems, and have strong communication and collaboration skills. Your experience includes managing data pipelines and dashboards, ability to make recommendations based on imperfect data pulled from multiple sources (internal and external), strong business intuition to guide your analysis, and a proven ability to concurrently manage short and long-term projects.The ideal candidate will be passionate about Facebook, view the world through an analytical lens, be interested in a broad range of performance and marketing data, be intellectually curious, learn quickly, and be able to move fast while maintaining focus on high-impact projects.Required Skills: Partner with marketing, research, and product organizations to scope, design, execute, measure, and improve the impact of marketing efforts on the NA business
Develop quantitative analysis, tools, ad-hoc reports, and models to support marketing decision making. Have experience in measuring digital marketing KPIs, ROI, marketing effectiveness, LTV, ROAS, sentiment analysis, etc.
Help create, maintain, and improve key data sets, pipelines, and reporting to track and manage NA GBM activities
Project manage improvements to measurement methodologies, products, and approaches in the NA region
Drive end-to-end insights creation-to-consumption lifecycle, leading business problem definition, hypotheses formulation, designing and delivering the solution to support business decisions and outcomes
Build new metrics, dashboards and insights to measure GBM’s marketing activities in order to optimize and scale their actions
Translate data insights into actions and recommendations that will drive marketing effectiveness and tell the story to executive audiences on user growth, marketing performance and product adoption
Minimum Qualifications: Bachelor’s in Engineering, Statistics, Economics, Applied mathematics, Data Science or equivalent experience or related field
6+ years of work experience in Data Science, Marketing Analytics, Product Analytics Consulting, Decision Science and/or Business Analytics or 4+ years of experience with MBA/Master’s
4+ years experience in SQL
4+ years experience in applying statistical techniques in a business and/or marketing context using R, Python, SAS, SPSS, MATLAB
4+ years of experience in building business facing visualizations and dashboards
Experience in experiment design, hypothesis testing and statistical analysis
Experience leveraging data driven models to drive business decisions and building visualizations using large datasets and multiple data sources
Experience working with multiple marketing and digital marketing teams directly to influence and shape campaign measurement, analytics frameworks and drive decision-making
Knowledge of statistics and optimization techniques. Hands-on experience with large datasets (i.e. data extraction, cleaning, modelling, interpretation and presentation)
Preferred Qualifications: MBA/MS/PhD degree in a quantitative field
Experience managing and prioritizing multiple concurrent projects and driving initiatives in a large cross-functional environment
Experience in a consumer technology company
Experience guiding and mentoring junior analysts
Experience operating within globally distributed teams
Experience developing data pipelines via SQL and Python-based ETL framework
Experience shipping code into production
Industry: InternetEqual Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Vacancy expired!