Description Our client is seeking a Digital Marketing Strategy Consultant to join their team on a part-time freelance basis. The Digital Marketing Strategist's primary role will be managing paid media budgets and forming comprehensive digital marketing strategies. As a part of this role, you will be developing, implementing, and managing marketing campaigns that promote our products and services, as well as identifying and evaluating new digital technologies and using web analytics tools to measure the success of every campaign.Responsibilities:Responsibilities:
Develop, implement, and manage our paid media strategy.
Define, maintain, and adjust the appropriate media mix and budget allocation for all campaigns.
Analyze key metrics and tweak strategy as needed.
Produce reports for management showing ROI.
Collaborate with team members to create landing pages and optimize the user experience.
Utilize a range of techniques including paid search, SEO, and PPC.
Identify and evaluate new digital technologies and optimize marketing campaigns, landing pages, and lead generation.
Requirements
Bachelor’s degree in marketing or a related field.
Proven working experience in digital marketing with demonstrable experience managing PPC, SEO, and SEM.
Experience in setting up and optimizing Google Adwords campaigns.
Strong analytical skills with the ability to drive marketing strategy using relevant data.
Up-to-date with the latest trends and changes in the digital marketing landscape.
Excellent communication skills.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .