Specialty/Competency: IFS - Brand & CommunicationsIndustry/Sector: Not ApplicableTime Type: Full timeTravel Requirements: Up to 20%At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.In digital marketing at PwC, you will focus on leveraging digital platforms and strategies to drive brand awareness, customer engagement, and lead generation for clients. Your work will involve managing social media campaigns, optimising website performance, and implementing data-driven marketing strategies.Translating the vision, you set the tone, and inspire others to follow. Your role is crucial in driving business growth, shaping the direction of client engagements, and mentoring the next generation of leaders. You are expected to be a guardian of PwC's reputation, understanding that quality, integrity, inclusion and a commercial mindset are all foundational to our success. You create a healthy working environment while maximising client satisfaction. You cultivate the potential in others and actively team across the PwC Network, understanding tradeoffs, and leveraging our collective strength.Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
Lead in line with our values and brand.
Develop new ideas, solutions, and structures; drive thought leadership.
Solve problems by exploring multiple angles and using creativity, encouraging others to do the same.
Balance long-term, short-term, detail-oriented, and big picture thinking.
Make strategic choices and drive change by addressing system-level enablers.
Promote technological advances, creating an environment where people and technology thrive together.
Identify gaps in the market and convert opportunities to success for the Firm.
Adhere to and enforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance) the Firm's code of conduct, and independence requirements.
The OpportunityAs part of the Marketing team you help us create the digital marketing channel strategy, governance of our Martech stack and Economic Buyer CX. As a Director you set the strategic direction and lead business development efforts, making impactful decisions and overseeing multiple projects while maintaining executive-level client relations. You are thoughtful and collaborative with a bias towards action, caring deeply about doing what's beneficial for our customers.Responsibilities
Develop and implement digital marketing channel strategies
Oversee governance of the Martech stack
Lead business development initiatives and make impactful decisions
Manage multiple projects while maintaining client relationships
Foster a collaborative and action-oriented team environment
Prioritize customer-centric approaches in marketing efforts
Mentor and guide team members to achieve their potential
Align with the firm's ethical standards and core principles
What You Must Have
High School Diploma
8 years of sales, marketing or PwC experience
What Sets You Apart
Bachelor's Degree in Marketing, Public Relations, Advertising, or Communications Studies/Speech Communication and Rhetoric preferred
Demonstrating experience in an enterprise-level marketing automation platform (Eloqua, Marketing Cloud, Marketo) and CRM (Sales Cloud)
Possessing audience segmentation/strategy experience
Evaluating, enhancing and elevating campaign performance
Leading, managing and coaching top-performing resources
Understanding of the marketing technology landscape and experience with relevant digital marketing technologies
Developing and managing digital marketing strategies and data-driven marketing campaigns
Thinking strategically about business, marketing and technical challenges
Possessing project management skills including the ability to prioritize, sequence, execute and deliver projects on time and on budget
Learn more about how we work: https://pwc.to/how-we-workPwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlinesThe salary range for this position is: $122,500 - $495,500, plus individuals may be eligible for an annual discretionary bonus. For roles that are based in Maryland, this is the listed salary range for this position. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance#LI-Remote