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Job Title: Sr. Manager, Global Market DevelopmentRequisition ID: 136718BRWhen you're part of the team at Thermo Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you'll be supported in achieving your career goals.Life Sciences Group- Carlsbad, CA (Remote)Bio Sciences DivisionHow will you make an impact?We are seeking a Sr. Manager, Global Market Development to join our team. The successful candidate will lead global marketing activities and team members for our Diagnostic and clinical-use products. The successful candidate will be responsible for setting the strategic direction of the Clinical portfolio, aligning with divisional or corporate stakeholders and campaigns, developing marketing tactics, and working with regional partners for implementation. global marketing plan.What will you do?Define and support go-to-market strategy for IVD instruments and reagents, including customer segmentation and messaging, product/portfolio positioning, creative concept development, and tactic execution
Thoroughly understand regulatory environment for medical devices, customer needs, and product use to develop compelling messaging and customer segmentation
Work with regional partners to align on marketing plans and support execution of marketing campaigns within their geographic region
Write compelling marketing copy for application notes, emails, webpages, brochures, flyers, training documents, etc. and work with a creative agency to develop content into marketing assets
Lead the team to execute integrated, multi-channel campaigns and programs across digital channels and commercial teams, including SEM/SEO optimization, lead generation funnel, web content updates, training materials and support tools
Track, measure, and communicate marketing performance using analytical tools and marketing KPIs
Track and manage marketing budget
Interact with regulatory and quality affairs teams to review marketing claims, provide updated guidance, training, or documentation to commercial teams and customers
May perform other related duties as required and/or assigned.
Lead the execution of marketing campaigns to generate awareness and drive demand; achieve measurable results for key initiatives and new and/or existing products.
Collaborate and ensure alignment of marketing plans among Product Management, Regional Market Development Partners, Commercial Leaders, and other stakeholders.
Lead the engagement of internal and external advertising agencies to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, video, social media, customer-facing presentations, global tradeshow properties and promotional materials.
How will you get here?Exceptional communication skills as well as analytical, project management and planning skills necessary.
Background or experience with supporting or marketing medical devices or similarly regulated products
EducationHigh School Diploma or Equivalent Required
Bachelor's Degree required with an Emphasis in Marketing or Communications is preferred.
Advanced degree in Biology, Molecular Biology, Genetics, or other life science is preferred.
Experience5+ years of proven hands-on experience in marketing roles of increasing scoperequired.
Proven track record of marketing products in a clinical or diagnostic market, preferably medical devices.
Exceptional communication skills as well as analytical, project management and planning skills.
Broad knowledge of marketing 4Ps, channels-to-market, segmentation, value proposition, marketing plan and campaign development, content marketing, voice of customer research and customer journey maps.
Self-starter and collaborative within project teams, and successful track record working in complex (matrixed) environments, including managing expectations of multiple stakeholders across business units and regions.
Knowledge, Skills, AbilitiesWritten and oral communication skills including presentations to leadership.
Strong attention to detail.
Ability to manage project scope, budget and schedule to achieve timely completion of project deliverables.
Flexibility and adapting quickly to change.
Some domestic and international travel (10%).
At Thermo Fisher Scientific, each one of our 75,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission-enabling our customers to make the world healthier, cleaner and safer.Apply today! http://jobs.thermofisher.comThermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.
Vacancy expired!