Vacancy expired!
JO# M21169 IT Business Analyst Marketing & Campaign Management Maxonic is seeking an IT Business Analyst to support our Client on their Marketing & Campaign Management and team. This role is a key player in the team who is hands-on and brings together all functional aspects of a modern marketing platform implementation. The position requires strong customer empathy and focus, communication skills, customer presence & deep industry knowledge. This position will be responsible for the successful delivery of a transformational campaign management program. This role is a contract to hire role for the Las Vegas, NV area, please apply and join in the fun of a new modernization project and more. Duties / Responsibilities:
- Develop prioritized roadmaps and functional requirements for products that will advance the organization's marketing & campaign management capabilities.
- Engage with a large team of technical resources (both internal & vendor related) to consistently deliver business functionalities on an Aprimo campaign management platform
- Work in close coordination with business stakeholders to capture business intent & requirements
- Ensure on-time & high-quality deliverables from team
- Work with technical resources to convert business requirements into technical specifications
- Lead the business requirements gathering phase of the project
- Collaborate with the marketing users of the Aprimo platform and other business stakeholders to ensure adoption and satisfaction
- Communicate how users will interact with Aprimo product through multi-step user flows, designs, and prototypes.
- Develop wireframes for information delivery (reports & dashboards)
- Ensure alignment of technical products with business goals
- Develop detailed user stories (including well-defined Definition of Done & Definition of Complete)
- Develop well-defined acceptance criteria for technical products
- Participate in identifying opportunities for innovation.
- Manage data sharing and logic with internal and externals partners
- Previous experience working as a BSA working with business stakeholders to gather technical requirements and create user stories for Marketing & Integration specific initiatives (specifically supporting director, VP, C-Suite level executives)
- Previous experience working with technical teams to write up tech specs
- Strong knowledge of campaign management & database marketing in the casino industry (including Aprimo as a campaign management tool)
- Ability to use Jira to document user stories
- Previous experience completing field mapping
- Strong knowledge and understanding of data, data integration/interfaces and data warehouses
- Knowledge and understanding of how to run simple queries to analyze raw data
- Previous experience creating reports in Tableau, Power BI, or any other reporting source
- Strong documentation skills
- Previous use and strong understanding of tools such as MSFT Visio, Draw.IO, or equivalent
- Experience in the casino, gaming and/or hospitality sector
- Contract - 6 month (CTH)
- Las Vegas, NV
- This position will be 100% onsite in Las Vegas, NV
Vacancy expired!