Job Details

ID #19826771
State New Hampshire
City Newyork
Job type Full-time
Salary USD TBD TBD
Source dentsu
Showed 2021-09-18
Date 2021-09-18
Deadline 2021-11-16
Category Et cetera
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Digital Media Planner (eRetail/Retail Media Network)

New Hampshire, Newyork 00000 Newyork USA

Vacancy expired!

Job Description

Location is flexible - opportunity to work remotely.

As a Digital Media Planner, you will be responsible for the day-to-day coordination, execution, and management of media plans for a grocery retail media network. You will develop and maintain an intimate knowledge of client businesses and ensure all client media requirements are executed in a timely and accurate manner.

You will play a leadership role on the team, reporting to the Media Senior Manager, and will be responsible for helping supervise the day-to-day workflow of the media planning staff on a specific account. You will also work with internal tools and staff to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis.

Responsibilities:

  • Develop effective media plans within the framework of the business rules based on industry knowledge, understanding of the advertiser’s KPIs and audience strategy, and a deep understanding of the product offerings
  • Develops objectives, strategies, plans, and presentations.
  • Ability to plan across programmatic, social, and onsite and a willingness to learn new product offerings as they are rolled out
  • Evaluates media opportunities and presents media plans and/or POV’s clearly in writing and orally.
  • Formulate, write, and present campaign/media recommendations and proposal documents
  • Oversee day-to-day workloads of Media Specialists and assist in their training and development
  • Utilize 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities where applicable
  • Maintain a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies
  • Manage all aspects of the media plan execution, including QA of insertion orders, tracking spec development and implementation, custom unit production, and billing reconciliation
  • Maintain, track, and record inventory/proposals in proper tools (ie. Tracking docs or OMS)
  • Work with Analytics team to monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performance
  • Review, manage and respond to RFP requests giving guidance to sales teams
  • Streamlineplanning process with sales team, planning team, and account managers
  • Remain abreast of the overall media marketplace and what opportunities are relevant to clients

Qualifications

  • 1 year in digital media planning
  • Programmatic (such as DV360 or Trade Desk) or social media experience required
  • Experience with Facebook, Pinterest, and YouTube a plus
  • Shopper, CPG or retail media planning experience is a plus
  • Experience with platforms such as CitrusAd, Criteo, or PromoteIQ a plus
  • Possess outstanding written and verbal communications skills, especially strong presentation skills
  • Comfortable working in a start-up environment with changing workflows
  • Be detail-oriented, very organized, able to multi-task, and able to work well under pressure
  • Articulate, intelligent, and credible individual, who is a self-starter and keen to make a difference in a growing business with existing clients
  • Proficiency in Word, Excel, and PowerPoint

Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [emailprotected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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