Media Director, Analytics and Insights

Job Description

The Director, Analytics and Insights will be central in driving analytic insights and strategic thinking for a specific Spark Foundry account. Theywill be the key contact for the client on media strategy/performance and will provide recommendations for both direct response and awareness/consideration campaigns. This position will be responsible for ensuring that data and continuous test and learn approaches are implemented and utilized to drive client’s media objectives.

This position requires strategic and tactical thinking with an eye for numbers, intellectual curiosity, proficiency at problem solving, and an in-depth understanding of online media and technology. The candidate must have a proven track record of data-rich analyses, be a team player, and be responsible in a client service environment.

Utilize data to drive media performance by informing media plans and optimization strategies. Implement a data driven media planning and optimization infrastructure

Utilize all relevant data and technology to drive test & learn agenda in order to improve performance of both DR and awareness/consideration initiatives

Uses analysis to identify the key touch points/factors that drive business decision-maker behavior and make recommendations that will drive media strategy, creative and site optimization

Inform, drive implementation and utilize a multi-touchpoint attribution model

Uses knowledge of advertising and digital media to deliver client-specific analyses including: campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research

Performs ongoing analysis to ensure the timely adjustment/optimization of campaigns

Identify key measures, approach and methodologies to track digital (online, interactive) marketing campaign success against clients’ business objectives – develop advertising test design including hypothesis development, cell design and sample size calculation

Design and manage measurement systems for data capture and reporting

Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies

Identification, assessment, and managing implementation of data sources and tracking solutions

Identification, assessment, and managing implementation of technologies relevant to client’s business

Acts as primary day-to-day contact on measurement system project development and execution; facilitates communication and defines roles and responsibilities amongst all parties including internal, client, and third party

Qualifications

Minimum 8 years of experience in an agency

Experience with B2C and B2B digital campaign measurement and optimization

Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough). Familiarity with DoubleClick DART. Must feel comfortable learning new systems and tools

Experience in the analysis of large data sets to find useful relationships (data mining)

Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations

Experience with statistical analysis software products, research design, and a track record of implementing data and analytics driven solutions that impacted the bottom line

Demonstrated ability to develop relationships with business leaders and develop research programs to support business goals in a changing media landscape

Knowledge of visual techniques for data analysis and presentation

Knowledge of web measurement technologies :

Ad serving platforms (e.g., DART)

Website analytics software (e.g., Omniture SiteCatalyst, Google Analytics (Premium), Test & Target, Discovery)

Experience with multi-touchpoint attribution – implication, application, methodology and technology (vendor)

Strong computer skills including Excel, Access, Word, and PowerPoint

Knowledge of statistical software packages (e.g., SPSS, SAS)

Paid search engine marketing data sources (e.g., Google, Yahoo, DART Search, Kenshoo)

Additional Information

All your information will be kept confidential according to EEO guidelines.