Job Details

ID #15554944
State New Hampshire
City Newyork
Job type Full-time
Salary USD TBD TBD
Source Publicis Groupe
Showed 2021-06-17
Date 2021-06-17
Deadline 2021-08-16
Category Et cetera
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Paid Search Senior Analyst, Performance Media

New Hampshire, Newyork 00000 Newyork USA

Vacancy expired!

Job Description

The Paid Search Senior Analyst will be the day-to-day steward of search media for assigned brands and is responsible for monitoring and maintaining search campaign development, activation, and innovation. The Senior Analyst will develop and maintain strong knowledge of client business and apply search understanding accordingly to help deliver against client needs/objectives. They will work closely with the Manager in the development and communication of all search recommendations.

Role Objectives:

  • Build paid search strategies across search engines
  • Monitor and optimize paid search performance to meet business objectives
  • Gather and analyze keyword research necessary to build a new campaign
  • Gather necessary data for plan development
  • Group keywords into ad groups and develop relevant ad copy and extensions
  • Present recommendations, solicit, and apply client feedback to keyword and copy proposal
  • Upon campaign approval, build flowcharts and loading authorized buys in Prisma
  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
  • Traffic approved plan into search engines and QA all campaign components prior to launch
  • Monitor and maintain campaign budgets, pacing, and bid adjustments
  • Proactively advocate for campaign adjustments based on performance trends
  • Monitor and manage campaign performance and competitive landscape
  • Develop and implement optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)
  • Pull and analyze data to inform campaign reporting and develop strategic insights with actionable items
  • Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
  • Participate in client status and reporting calls, including presentation of reporting
  • Granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for Manager approval
  • Resolve all billing discrepancies in partnership with client strategy and billing reconciliation team
  • Mastery of all core search metric calculations and relationships to include CPC, CPA, CTR, SOV, weighted averages
  • Serve as subject matter experts for Search Analysts and be a resource for training and ad hoc questions
  • Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process
  • Establish professional and productive rapport with sales representatives/media vendors
  • Work closely with Manager to establish priorities and manage workload

Qualifications

  • Bachelor's Degree
  • 1-2 years of media buying, planning, and recommendation experience in an agency environment with emphasis on paid search
  • Experience buying and planning across multiple platforms to include Google, Bing, Oath, etc.
  • Experience working in a client-facing capacity
  • Experience using paid media to complement earned media campaigns and meet business objectives
  • Proficiency in MS Suite: Excel, Word, Microsoft office, PowerPoint required
  • Demonstrated critical thinking and problem solving skills
  • Timely delivery of all work

Additional Information

All your information will be kept confidential according to EEO guidelines.

21-5939

Vacancy expired!

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