Senior Associate, National

Job Description

The Senior Associate, National Video Activation is the day-to-day point of contact for the Carmax account. The primary responsibility of the Senior Associate, National Video Activation is to negotiate cost efficient schedules on behalf of the clients. The Senior Associate, National Video Activation is expected to have a strong working knowledge of the media buying space and available media research. They are also expected to be proficient with agency tools (buying tools) and procedures (both Buying and inter-department). The right hire for this role will be an active participant on the business; consistently engaged and contributing ideas and insights that will benefit our clients.

· Prepare reports for clients on national accounts (Tracking, GRP, Posts)

· Ensure that DDS and GRP charts reflect most updated brand requirements

· Communication with networks regarding client’s scheduling

· Ensure that move requests have been requested and are being followed up on daily

· Organize all upfront information into summary documents (i.e. “Roll-Ups”)

· Analyze upfront plans, execute options and sell-off requests, negotiate scatter buys and prepare scatter buy recommendations

· Ensure that allocations match flighting/$’s/GRP requirements

· Prepare Monthly Spending Reports

· Maintain special client related projects (i.e. Marketplace updates)

· Develop and maintain relationships with network sales executives

· Assist in managing expectations of clients and deliverables

· Assist Supervisor in advising clients on best ways to integrate media into their advertising and marketing programs

· Assist Supervisor in growing business opportunities within current clients

· Keeps up with the latest trends in media, programming and ratings. May be responsible for informing team/client of new opportunities or issues

· Participates in client and vendor meetings

· Builds positive relationships with internal and external teams and sets good example for the team

· Works with management team (Supervisor/Group Director) to develop strategies for media buys

· Shares new and relevant advertising opportunities in written and verbal form to the media department

· Strategizes ways to most effectively use media dollars to the greatest benefit for our clients

· Assess problems and concerns in a systematic, logical and rational manner

· Instruct and develop Assistant Buyers knowledge of television media, negotiation skills and DDS programs

· Assist in the training of junior team members

· May be responsible for working with Supervisor to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budget

· May be responsible for constructing and delivering accurate, honest and timely performance management documents

· Capable of managing multiple deliverables and ability to seamlessly transition among them

· Expresses oneself clearly and concisely in oral communications

· Writes in a clear, compelling and concise manner

· Organizes ideas and information logically and sequentially

· Assists in the development of media presentations and tactical POVs

· Develops client reports that are clear, compelling and persuasive

· Ensures key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

Qualifications

· Bachelor’s Degree

· Between 1-3 years of media buying experience, including at least 1 year at the Assistant Buyer level

· Thorough understanding of the media buying process, buying department and inter-department relationships

· Demonstrated ability to generate and present well-considered ideas and solutions

· Thrives in a fast-paced, constantly-changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum

· Strong analytical skills, ability to relate results to client business objectives

· Balanced ability to perform analytically and creatively

· Media vendor negotiation experience

· Working knowledge of DDS

· Knowledge of media research terminology

· Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc.

· Advanced computer skills (MS Word, Excel, PowerPoint)

Additional Information

Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [emailprotected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.