Senior Manager, Sales Product Management - Black Hat

This role is based in our 605 Third Avenue, NY office.Are you ready to shape the future of cybersecurity events? As our Senior Manager, Product Management, you'll be at the heart of Black Hat and SecTor, orchestrating exceptional experiences for our sponsor community.This role will drive revenue growth through innovative product development and optimization, managing our complete event sales portfolio including floor plans, pricing strategies, custom sponsorships, and prospectus creation. The ideal candidate blends analytical thinking with creative problem-solving to maximize revenue while delivering exceptional value to clients.Responsibilities:OverallCreate and manage the sales inventory, maintaining strong product knowledge and ensuring healthy marginsStrong interpersonal skills to collaborate with internal teams and external partners as neededAbility to read, analyze and use data to measure and improve performance of the team and the businessDeep understanding of the dynamics of the event industry, cybersecurity market and customersProduct Strategy & DevelopmentDevelop and execute the strategic roadmap for event products, including exhibition spaces, sponsorship packages and digital offeringsResearch market trends and competitor offerings to identify new product opportunities and revenue streamsCollaborate with cross-functional teams to proactively design innovative products that meet evolving customer needs and sales growth requirementsLead the development of comprehensive event prospectuses that effectively communicate value propositionsFloor Plan ManagementCreate and manage optimal event floorplans that maximize space utilization and revenue potentialAnalyze historical data to identify high-value areas and implement strategic booth placementWork with venue management and operations teams to ensure floor plans meet safety regulations and logistical requirementsImplement digital floor plan solutions that enhance the exhibitor experience and streamline sales processesPricing StrategyOwn sales product pricing, providing clear reporting on cost margins for all inventory elementsDevelop data-driven pricing models for all events and sponsorship programs based on market analysis, historical performance, and competitive positioningCreate tiered pricing structures that maximize revenue while providing clear value at each levelAnalyze pricing performance and make strategic adjustments to optimize revenueCustom Sponsorships and Sales EnablementDesign sponsorship packages that can be customized to meet specific client objectives and deliver measureable ROI for sponsorsEstablish processes for efficiently scaling custom solutions without operational strainDrive the rebook sales process for all cybersecurity eventsBuild strong relationships with the sales team, offering guidance and resources for their successDrive the go-to-market strategy by conducting and maintaining a competitive and segmentation analysis of the marketDevelop comprehensive sales tools and target account lists for current and new products, different buyer personas etc.Provide expert product knowledge during key client meetings and analyze performance dataAnalyze sales performance data to identify opportunities for process improvementPerformance AnalysisConduct post-event analysis to identify successful products and areas for improvementGenerate insights from customer feedback to inform future product development