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Description
An independent medical communications company, has an open position for a highly motivated and successful digital strategist and engagement expert. This forward-thinking, team leader should have a strong, holistic background in digital marketing, strategic problem solving, and tactical development for the healthcare and/or pharmaceutical industry. We are looking for a candidate who thrives in high-potential situations, enjoys building team capabilities and market offerings, and eagerly accepts new challenges. They will serve as a trusted advisor and client partner in the planning of marketing and channel execution and will also lead accounts where you will provide strategic counsel and as an internal and external expert on digital trends. A key expectation will be to manage and mentor direct reports within the discipline and help grow our offering with innovative new solutions and agency-proprietary innovations. The candidate will also help drive agency business by enhancing existing relationships and building new client relationships. This individual should combine an ability to analyze business objectives and competitive landscape while developing multi-channel strategies and leveraging rich background in the digital marketing industry. The candidate must have agency experience including holding senior leadership positions, extensive pharmaceutical experience, and be well versed in consumer and HCP on-line behavior including online influencer outreach, online advertising and social media campaigns. Role and ResponsibilitiesWorking alongside account, creative, and executive leadership, the Engagement Strategist will provide a clear point of view that outlines how our clients can best leverage new and traditional channels for the communication of brand message. This person must be a pattern seeker as well as a dot connector. They will look for patterns through analytics, technology trends, audience insights and brand strategies and will connect the dots by architecting digital strategies influenced by our client's business and marketing objectives. Once a strategy has been determined, the candidate is also responsible for partnering with the account, creative and technology teams to ensure the strategy is effectively implemented. Other responsibilities include:• Pitch and win new business • Work with internal teams and clients to challenge the status quo • Help create and deliver projects that are innovative, note-worthy, and successful for our clients • Develop a unique POV that can be published based on unique data insights • Stay abreast on new companies, vendors and tools in the industry • Train others on digital tools and trends • Build a team worthy of best-in-industry performance Requirements RequiredQualifications 8-10+ years of relevant work experience in digital communications or marketing, including paid, earned and owned digital media within the healthcare space. Senior-level experience in an agency environment or other client-facing business environment. Holistic background in brand development; experience in the consumer or B2B space is desired. Track record of working with strong creative teams to produce compelling, objective-driven campaigns Deep experience leading and managing teams of people, demonstrating strong team development and leadership skills. Innovation starts with people.®Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.© 2023 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.Vacancy expired!