Vacancy expired!
- Independently leads projects from campaign design, business review meetings with internal clients, deriving requirements, and data analyses to final reports/presentations, communication of results and implementation support.
- Define performance analytics standards, guidelines and marketing KPIs for marketing strategies, programs and campaigns to measure effectiveness.
- Utilize advanced statistical methods to drive marketing acquisition, targeting, upsell/cross-sell readiness, and lapse prediction.
- Measure bottom-line impact of marketing strategies by informing test design and leveraging advanced analytical tools to perform cost benefit analysis.
- Oversee the development of dashboards, creation of standardized reports and the distribution of reporting to provide ongoing insights to marketing teams on marketing program and campaign performance.
- Minimum of 3 years' experience on a team responsible for analyzing marketing data and developing reporting. Strong marketing analytical skills is a must with emphasis on ROI/attribution analysis and funnel optimization.
- Hands-on experience with SAS, R, Python or similar statistical package. Needs experience using advanced statistical techniques to drive marketing decisions.
- Exceptional analytic, strategic thinking, and problem-solving skills
- Excellent presentation skills and ability to communicate analytical findings effectively to business partners.
- Excellent work ethic and self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities. Must demonstrate strong project management skills.
- Bachelor's degree required, preferably Masters in a quantitative field such as statistics, computer science, mathematics, economics.
Vacancy expired!