Vacancy expired!
Job Description
Overview:This position requires a highly motivated, entrepreneurial person to lead the day to day management of one major account overseeing all aspects of digital execution. This individual will develop/ deliver/ inspire Zenith’s vision of Live ROI as a mantra and help champion that spirit to their team, while positioning Zenith Media as an Interactive strategy leader.
Responsibilities:- Guide & drive investment strategies and help to set overall objectives
- Build, maintain and grow client relationships and client business
- Supervise, direct and review the development and implementation of specified media plans by planners & assistants
- Perform in-depth target analysis activities including analyzing site information and demographics particular to client needs
- Perform scheduled optimization efforts for online media campaigns as well as troubleshooting, ad delivery, and ad performance
- Lead client presentations and media meetings and providing timely insight into weekly media results
- Ensure key information is provided to team in a timely manner including any client issues, internal agency issues, vendor issues, etc
- Provide and/or guide strategic input for all plans internally and externally
- Help set negotiation strategies
- Build and maintain relationships with media publishers and internal agency counterparts
- Demonstrate problem solving and intervention when necessary
- Play active role in major media pitches for new business
- Understand and adopt new media trends and/or processes for clients and for Zenith Media
- Maintain a knowledge of all ad serving platforms across platform: Medialets, Vindico, DFA
- Review site invoices and work with Accounting and Account Services to ensure accurate payment and prepare campaign reconciliations
- Assist in developing Zenith Media team members into highly respected and trusted team members by helping to grow their skill-sets and thought-processes
- Motivate, develop, train and help to evaluate team members
- Knowledge-sharing with all team members for best practices
- Continuously search for opportunities to be positive and to share the positive side to every situation
- Accurate and timely reporting of billable and non-billable time for self and direct reports
Qualifications
Requirements:- A minimum of 3 years of online media planning and negotiating experience in an interactive agency
- Bachelor’s Degree in advertising, marketing or related program a plus
- Excellent presentation, negotiation, and communication skills
- A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
- Strong mathematic and analytical skills
- Proficiency in Microsoft Excel, Word and PowerPoint
- Experience with 3rd Party Adserver (DFA Certified preferred)
- Working knowledge of online research tools such as Nielsen, @Plan, AdRelevance and other media software tools
- The ability to multi-task on numerous accounts, often with minimal direction
- Experience analyzing complex data, market research, and formulating actionable plans
- Effective time management and organizational skills, as well as strong attention to detail
- The ability to work well with a team; function as a leader, and also work independently
Additional Information
All your information will be kept confidential according to EEO guidelines.
Vacancy expired!