VP, Planning

Job Description

The Vice President, Planning assumes responsibility for a large integrated account across multiple channels to provide media and account leadership. The individual in this role is responsible for providing strategic direction and demonstrates an in-depth knowledge of all aspects of their client’s business as well as the overall technology/competitive media landscape. The Vice President is responsible for cultivating client and media relationships specifically at senior levels. This individual is responsible for being the “ultimate” media consultant to the client and is charged with general management of the team, big-picture strategic thinking, all aspects of Media management and financial performance of the account.They should be an integrated media leader who understands communications planning, media strategy, media activation and can speak to both traditional and digital with ease.

• Actively drives agency growth through Trusted Advisor relationships at the senior level, identifying organic growth opportunities among current accounts & participating in new business.
• Interpret research and provide insight and thought leadership that effectively translates brand marketing objectives into succinct media strategies
• Leads strategy development, manages critical business issues, maintains the state of the client relationship & is responsible for the profitability & success of the account.
• Champions & understands the clients’ businesses at the highest level.
• Lead overarching strategic thinking, ensure media strategy is aligned and meets client objectives
• Ability to translate business problems into actionable media solutions
• Demonstrate strong analytical and strategic skills to help solve client’s business problems
• Build and maintain relationships with media community; developing relationships for exchange of first look opportunities and break through ideas
• Overall accountability for all media work, providing leadership, direction and motivation as appropriate
• Direct the development of client presentations that are clear, compelling and persuasive
• Create and negotiate yearly client contracts and supplemental proposals

Qualifications

• Bachelor’s degree or equivalent experience
• 12+ years of agency experience in a media role
• Both Brand building and Demand driving experience preferred
• Previous experience working in highly regulated industries
• Local and National media experience required

Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [emailprotected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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