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The Marketing Program Manager plans and implements projects that support the brand objectives of retaining subscribers and reducing churn. Interacts directly with inter-company resources and external vendor resources to identify and implement marketing opportunities. Prepares and oversees regular marketing activity reports including performance and expense forecasts. Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion. May identify, evaluate and recommend marketing opportunities consistent with product line objectives.
Marketing Program Manager will implement multi-channel marketing programs that drive retention, usage and revenue among the subscriber base for the Assurance Wireless prepaid wireless Lifeline brand. The Manager leads the implementation of direct-to-consumer marketing campaigns to retain and drive usage among existing subscribers with voice, data and/or device offers and promotions. The Manager is accountable for delivering targeted activity, ARPU and churn goals within a defined budget.Responsibilities include planning, development, implementation and forecasting of subscriber outreach, managing cross-functional teams including operational requirements such as brand, legal, Care, and external partners and vendors with the goal of retaining and successfully migrating subscribers. Subscriber retention campaigns may leverage a mix of mobile/text, direct mail, web, email, IVR, Care and social media. Also important is database marketing including targeting, measuring, tracking and optimizing each program's performance, and executing marketing trials. The ideal candidate will have the following skills and experience:• Ability to work in a face paced, highly regulated environment• Extensive retention marketing experience in multi-channel disciplines including database marketing, mobile, direct mail, email and website• Significant knowledge of telecommunications and prepaid wireless business• Experience working with external partners, vendors and executing direct-to-consumer programs• Awareness of Lifeline regulations, products and services, and competitors• Strong communications skills including experience communicating with upper level managementBasic Qualifications• Bachelor's degree in Marketing, Communication, or similar• 6+ years of marketing experience including customer retention and/or subscription marketing Preferred QualificationsSix years - experience in multi-channel marketing with focus on retention marketing, telecommunications and mobile devicesFamiliarity with permission marketing and customer privacy issuesResults oriented, attention to detail, enjoys working hard to realize objectivesExpertise in Microsoft Office product suiteStrong communications, analytical and project management skillsTelecom experience is a must. Note: This is not necessarily an all-inclusive list of job-related responsibilities, duties, skills, efforts, requirements or working conditions. While this is intended to be an accurate reflection of the current job, SPECTRAFORCE and the assigned client reserve the right to revise the job or to require that other or different tasks be performed as assigned. Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, and hospital indemnity insurances. Additional benefits SPECTRAFORCE offers to the eligible employees include commuter benefits, 401K plan with matching and a referral bonus program. SPECTRAFORCE offers unpaid leave as well as paid sick leave when required by law.Equal Opportunity Employer: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at if you require a reasonable accommodation.· For the full list of our open positions, please check www.spectraforce.comVacancy expired!