Media Research Manager

Job Description

The Media Research Manager is a key driver of insight and strategic thinking within the Analytics department. The Research Manager will be a hybrid of traditional custom research (ad effectiveness / brand health) and syndicated research (audience & digital research). This position requires strategic and tactical thinking with an eye for numbers, intellectual curiosity, and proficiency at problem solving, an understanding of custom research methodologies, syndicated research tools, linear & online media, and technology.

This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline & online media. The candidate must have a proven track record in data-rich analyses, and be a team player. A “roll up the sleeves” approach is mandatory and a “get it done” attitude is a must. Specific responsibilities include coordination between the research, analytics & media teams ensuring high quality analytical projects are effectively delivered.Successful candidates will be multi-dimensional ‘rising-stars’ who are able to employ complex problem solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.

· Primary lead for all cross-channel ad effectiveness for the account. This includes working with Planning and Activation teams for schedules and mapping, managing external vendors for sample collection and data aggregation, in-house analysis and creation of final reports, and presenting to clients.

· Support and manage all added value research for Content programs, working with Content partners to determine

· Work closely with Strategy and Planning to continuously leverage insights for integration into upcoming campaigns to ensure client advertising investment is optimized to drive results.

· Collaborate with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges.

· Strategic thought-leadership; Evaluate new and current data partners and identify new approaches to ensure our research is cutting edge.

· Communicate opportunities, learnings and recommendations with authority and credibility.

· Leverage social listening and syndicated tools to define category, consumer, brand and competitive landscapes

· Proactively educate internal and external clients on syndicated research resources, tools and approaches

· Manage custom ad effectiveness and brand health tracking for the account

· Provide competitive intelligence and strategic research guidance

· Have a proven track record in data-rich analyses, be a team player and responsive in a client service environment.

Qualifications

Minimum 3+ years of experience performing analytics in marketing sciences capacity at a media agency, market research, or consulting firm.

Quantitative educational background (preferred advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing, or related field).

Ability to leverage data to make strategic business decisions, understanding and/or experience with digital media, and strong Excel skills.

Proficiency at problem solving; must be able to be a trusted advisor who can consult, not just measure, for a client.

Critical understanding of online media, exposure to offline media, as well as technology a plus.

Strong analytical skills: able to analyze raw data, draw conclusions, and develop actionable recommendations; experience in the analysis of large data sets to find useful relationships.

Ensure proper interpretation of data, i.e. write headlines that deliver on main take-away’s, focus on stat-sig not numerical differences, etc.

Demonstrate expertise in data visualization, e.g. know which chart types best showcase the findings most important to convey, highlight charts and table components that illuminate the story

Strong presentation skills.

Proven ability to communicate complex, technical concepts to broad based stakeholder audience.

Experience in a cross-functional team environment.

Self-sufficiency and working independently with minimal supervision

Understand relative importance of day-to-day tasks/challenges and relentlessly prioritize as a matter of routine

Additional Information

All your information will be kept confidential according to EEO guidelines.