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Job Description
The Decision Science Senior Director is a leader who develops innovative digital, audience analytics, and data strategy consulting audience analytics and integrated measurement approaches that drive the client’s business forward. The role combines data-driven storytelling, business process analysis, application of 1st/2nd/3rd party data & data partnerships including Epsilon, and POE measurement – all to accelerate the clients vision on delivering data-driven audience-first decision-making to drive business growth.
The DS Senior Director will lead a team dedicated to creating best-in-class consumer/media/brand/market data and analytics - working with Communications Planning colleagues to transform strategic insights into business growth. The Director will also liase to a client-dedicated Epsilon team to leverage best available 1st/2nd/3rd party data & data partnerships in US and across the globe. The Director needs to provide strong perspective and ongoing analysis of key data sets (Epsilon) as well as the broader data marketplace to identify opportunities for the client. They will interact with senior media, strategy and analytics clients leading high-level strategic, data-backed discussions and providing strong action-oriented recommendations.
Key ResponsibilitiesArchitect and manage client data-driven solutions- Lead, validate and develop roadmaps for data assessments across 1st, 2nd, 3rd party data across top Global Brand markets, working in partnership with local client & agency data teams
- Develop use cases & deploy strategies against client CRM-derived data
- Audit what data is available, current state of available data, push for market-level advances, creating the strategy for improved data maturity
- What to do with the data, i.e. data strategy. Create global brand specific data strategies emphasizing data capture, enrichment through data partnerships, media activation, CRM. Also data utilization across brand activity.
- Define and gain alignment to addressable audiences plus campaign target specific variations for global brand initiatives
- Design digital advertising and media strategies inclusive of data capture and activation workflow across the customer journey (media, client-owned properties, e-commerce/e-retail, social media, CRM, loyalty and offline)
- Build frameworks that capture campaign performance, inform optimizations and impact future plans working global-local. Support local markets develop data roadmaps to inform audience first approach
- Use internal and external data, industry insights, primary and secondary research and a variety of tools and resources to become intimate with and advocate for our client’s end-customer
- Connect the dots between audience strategy principles and data and technology capabilities
- Partner with measurement and analytics teams, client analytics teams
- Merge quantitative and qualitative insights into cohesive story to drive marketing strategy
- Anticipate and answer client questions, create client-ready presentations and present at client meetings
Qualifications
- 10+ years in consulting, digital advertising research/analytics/insight, media/marketing research, consumer insight
- Bachelor’s degree or higher in advertising or business, statistics, marketing, or similar discipline
- Demonstrated expertise in digital transformation, CRM, digital media/marketing services or advertising/marketing technology
- Expertise in interrogation and application of 1st/2nd/3rd party data sets
- Knowledge of audience development/audience analytics, segmentation and modeling approaches
- Familiarity with one or more – CDPs, audience platforms for onboarding and strategic data use (i.e. Treasure Data, Salesforce Marketing Cloud, Krux, Adobe Experience Manager, etc.)
- CPG industry experience a plus
- Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders
- Ability to manage multiple high-priority projects in a fast-paced, multi-disciplinary team setting
- High intellectual curiosity, drive, and proactivity, not shy to share opinions, always striving to self-educate and up to speed on the latest industry trends
Additional Information
About Starcom WorldwideStarcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis OneStarcom is an Equal Opportunity Employer.We are dedicated to ensuring an inclusive environment where employees feel empowered to share their experiences and ideas. We encourage participation in
a variety of Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, and more. For more information regarding our efforts around diversity and inclusion visit us at https://rse2018.publicisgroupe.com/en/nos-talents or ask your recruiter for details.Vacancy expired!