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IntroductionAt IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and ResponsibilitiesWe are seeking a data-driven, strategic marketer who is creative, collaborative, and has a passion for building marketing strategies designed to drive growth. This individual will be responsible for leading the strategic vision for the Account-based Experience marketing programs. This includes the end-to-end strategic design of the full customer experience, utilizing the full mar-tech capabilities and using account- and technology-based marketing tactics, either focused across geographies or responsible for a specific geography.The ABM Demand Manager is responsible for the design, development and optimization for omni-channel marketing programs associated with account-based demand motions. This individual will:Define the roadmap and vision for scalable ABM programs
Lead a team of demand strategists to design, build and deliver innovative scalable programs.
Understand business requirements and develop the strategy for the full customer journey to drive demand, in partnership with Marketing disciplines (Media, Automation, Digital) and with other marketing and business stakeholders.
Translate business objectives into world-class marketing experiences with committed outcomes and expected ROI for the business.
Define audience targets and priority markets in partnership with other Marketing teams to align to a globalization plan.
Outline the required business outcomes and objectives from the Demand Plan to the Marketing discipline teams, providing direction regarding suitable channels for execution.
Responsible for driving innovation, collaboration, and execution across team to reach quarterly OKRs
Partial remote work may be permitted with close proximity to an IBM hub office in the NYC, Armonk, NYC and Austin areas. While in the office, we maintain a responsible consideration of health and safety practices and ongoing support for a hybrid, in-office/remote office balance.Required Technical and Professional Expertise5+ years of experience as a campaign manager or field marketer
Proven expertise in business modeling and root cause analysis
Proven success leading marketing funnel management
Knowledge of Geo/Market strategies and localization requirements
Strong communication skills at the executive level
Preferred Technical and Professional ExpertiseTeam management experience
Experience designing and implementing personalization and segmentation strategies
Sales experience
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.This job requires you to be fully COVID-19 vaccinated prior to your start date, where legally permissible. Proof of vaccination status will be required. If you are unable to be vaccinated due to medical, pregnancy or religious reasons, we offer accommodations in accordance with applicable law.Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.It's time to define your career.About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.Well-being programs to support mental and physical health.Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).Select educational reimbursement opportunities.Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.Giving and volunteer programs to benefit charitable organizations and local communities.Discounts on retail products, services, and experiences.We consider qualified applicants with criminal histories, consistent with applicable law.IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Vacancy expired!