Job Details

ID #17270228
State New York
City New york city
Job type Permanent
Salary USD TBD TBD
Source Mitchell Martin, Inc.
Showed 2021-07-25
Date 2021-07-24
Deadline 2021-09-22
Category Et cetera
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Chief Marketing Officer

New York, New york city, 10018 New york city USA

Vacancy expired!

Our client, a global provider of information technology products and services, is seeking a Chief Marketing Officer

Location: New York, NY

Position Type: Full Time

Job Summary:

The Chief Marketing Officer oversees all activities in the marketing department and is responsible for the creation of innovative marketing strategies that will build the business's brand, leading to increased revenue, awareness, respect and relevance among the business's target audience. The ideal Chief Marketing Officer possesses tremendous leadership and communication skills and has a proven success in innovative and traditional campaigns across the broad spectrum of the present-day marketing channels.

The Chief Marketing Officer is a ground-breaking leader with creative, strategic and financial acumen coupled with strong business intellect necessary for taking the business to new heights. The Chief Marketing Officer is also an experienced marketer who can lead and drive branding and marketing efforts in order to scale strategic marketing efforts across a portfolio of solutions. Attention to detail, an eye for quality, and the ability to translate technical capabilities into customer benefits are crucial.

Leadership/Supervisory:

-The most prominent role of the Chief Marketing Officer is his/her leadership role. The Chief Marketing Officer (CMO) oversees and is accountable for all activities and performance of the marketing department.

-The CMO will create, support and be accountable to the companywide Marketing budget.

-He or she oversees the Public Relations, Content, SEO, SEM, Performance Marketing, CRM, Brand Marketing, Industry Events and Marketing Operations.

-In this position, he or she monitors and approves of all strategies applied by each team in order to ensure the efficiency and effectiveness of these teams, which leads to the achievement of the marketing department's goals and objectives.

-This further facilitates the achievement of the business's overall objectives and targets.

-At this capacity, the Chief Marketing Officer consistently demonstrates Net at Work Core Values and ensures those values are adopted among all marketing teams, which results in the formation of the marketing department's working culture.

-As the leader of the department, the CMO also plays a mentorship role to key marketing department personnel, assisting in the execution of their duties upon request, ensuring constant growth in their professional skills.

-The CMO is integral to expanding the Marketing Team; to hire and retain highly effective marketing professionals.

Strategy:

-The Chief Marketing Officer plays the leading role in strategy formation within the department, reviewing and approving all strategies in application by all teams.

-The Chief Marketing Officer initiates and implements measurable strategies that aid in driving the business's revenue goals and increasing awareness at all levels of the business's reach regional, national and beyond.

-Using his/her vast experience and professional skills, he or she or she develops marketing plans that reach target segments promptly and effectively and dispenses them to relevant marketing teams for adoption.

Collaboration:

-The Chief Marketing Officer is also highly collaborative. He or she partners closely with the Business Unit leaders for the creation of solid plans and strategies that will have a vast customer outreach reflecting the targeting, segmentation and value proposition development of the business.

-The Chief Marketing Officer also mobilizes the communications in launching strategies.

-He or she ensures clear communication within the marketing department as well as with the other departments, which will ensure alignment and efficiency of efforts. For example, with the sales department in reaching for the business's targets and objectives.

-The Chief Marketing Officer also works closely with the data analysts in measuring marketing programs and campaign results and to adjust these programs for continuous success.

Online Initiatives:

-The Chief Marketing Officer plays a leading role in ensuring the establishment of first-class web presence that will drive aggressive awareness for the business and significantly assist in the acquisition and retention of the business's customers.

-He or she evaluates online marketing performance and leads the marketing team in creating excellent web and social media presence. This enables the awareness of the business/brand to propagate quickly.

-He or she also plays a leading role in the development of innovative campaigns that will increase quality spectators with a view of turning them into loyal customers.

Awareness Building/Offline Initiatives:

-The Chief Marketing Officer builds awareness for the purpose of ensuring that the business is seen as a thought-leader in the field or market, building and leveraging connections that ensure that market influencers within the business's industry and are aware of and support the brand. This compels them to promote the brand organically, which will lead to increased awareness of the brand in the market thereby attracting potential customers.

Brand Building/Story Telling:

-The Chief Marketing Officer is also responsible for the continuous development of the business's unique and compelling voice, which also aids in building awareness, uniqueness, relevance, esteem and reputation, among target customers.

-He or she ensures that the business' brand is strong and consistent in all marketing strategies and tactics.

-The Chief Marketing Officer also ensures that the brand's story is communicated creatively and dramatically in order to attract as much attention as possible.

-He or she leads the creation of inspiring designs, content and campaigns that will build the business's brand, eventually driving acquisition and revenue.

-The Chief Marketing Officer will also rally efforts within the marketing department and beyond to ensure that the brand's standards are maintained across all channels including Net at Work partners.

Relationships:

-The Chief Marketing officer is also tasked with establishing meaningful business relationships on behalf of the business. In this capacity, the Chief Marketing Officer leverages and broadens the business's reach and impact by leveraging cause marketing partnerships.

-Moreover, he or she also establishes strong relationships with market influencers as well as media outlets.

Stakeholder Communications:

-The Chief Marketing Officer is the link between the marketing department and the stakeholders and in this position; he or she executes innovative stakeholder communication strategies in order to inform the relevant parties about activities and accomplishments of the department and its programs.

-He or she designs stakeholder communication plans that motivate further cohesion within the business. In this capacity, the Chief Marketing Officer is tasked with compiling and presenting reports on marketing program/campaign performance and the results achieved.

-Additionally, the Chief Marketing Officer provides ongoing analysis and forecasts through reporting conducted by the marketing teams.

Other Duties:

The Chief Marketing Officer also conducts other tasks as delegated by relevant stakeholders.

Education:

-The Chief Marketing Officer must have a bachelor's degree in Marketing, Business Administration, Public Relations, International Relations or another related field. Master's degree/MBA a plus.

Experience:

-A candidate for this position must have had at least 10 years of working experience in a high-level marketing position for a business in a dynamic and highly competitive environment.

-The ideal candidate will have proven success with B2B providing software, technology and SaaS solutions.

-The candidate will also need to demonstrate a well-rounded knowledge of the marketing industry.

-He or she will also demonstrate vast experience in leadership and an ability to motivate and promote professional development of a cross-functional team, having led that team from the conceptualization of a marketing initiative to its successful completion.

-The ideal candidate will also have had a proven and successful record in building brand awareness and portray a deep understanding of marketing principles, sales and business development, and product and service management.

-A suitable candidate will also have advanced working experience dealing not only with online/modern but also offline/traditional marketing and communications functions, for example, print material production, working directly with the press and media outlets and so forth.

Communication Skills:

-Communication skills are an absolute necessity for the Chief Marketing Officer, both in written and in verbal form. The entire marketing department's proficiency and effectiveness is dependent on the clarity and conciseness of his/her communication regarding information and instructions.

-The CMO is also charged with creation and presentation of marketing reports to relevant stakeholders and external partners, he or she must, therefore, be capable of communicating technical messages in a simple, clear, unambiguous, relatable and digestible manner to varying audiences.

-The Chief Marketing Officer also acts a key representative for the business. In order to bring out a quality image of the business and create strong and meaningful relationships on its behalf, he or she must be able to communicate clearly and convincingly to media outlet personnel, market influencers, external partners, and so forth.

Technical Skills:

-Extensive experience developing, optimizing and managing the data collection process utilizing CRM (preferably Microsoft Dynamics) and marketing systems (Salesfusion, Constant Contact, HubSpot, Adobe Cloud Suite, SpyFu, Google Tools, Social Media, etc.) and MS Office Suiteincluding Word, PowerPoint and MS Excel, which are necessary for the creation of verbally and visually engaging marketing materials, reports, and presentations.

-Our CMO must be adept at leveraging cloud-based tools to conduct virtual meetings and communications within the organization and externally.

Analytical Skills:

-The Chief Marketing Officer must also possess a deep interest and understanding of marketing analytics as well as the insights realized from these.

-The candidate for this position must therefore demonstrate a keen understanding of market dynamics and an ability to translate them into actionable strategies and marketing programs that aid in the achievement of the business's overall objectives.

-The candidate must demonstrate a solid understanding of market research and data analysis methods and approaches he or she will also have an ability to apply marketing techniques over digital and non-digital channels.

-These skills are also necessary in the Chief Marketing Officer's review and compilation of analyses of various reports and analyses conducted by marketing teams prior to their presentation to key stakeholders.

Interpersonal Skills:

-A suitable candidate will have an ability to handle multiple projects simultaneously and meet rigid deadlines, be extremely comfortable working in a fast-paced environment and be comfortable working in a group setting.

-He or she must be self-motivated and inspire the same in others, have a positive can-do attitude, have excellent time-management skills and have exceptional problem-solving skills.

-The Chief Marketing Officer should be a creative and strategic thinker and demonstrate calmness and composure under pressure and uncertainty inspiring the department's personnel.

Leadership/People Skills:

-The Chief Marketing Officer must demonstrate superior leadership skills, having an ability to inspire and move a cross-functional team towards a unified direction with a common vision.

-He or she will have a natural ability to develop effective relationships internally within the business as well as externally.

-The candidate for this position must also be must be approachable, likable, and relatable, making it simple for the junior marketing personnel to follow in his or her leadership and for stakeholders, media personnel, and external partners to trust in his or her insights and judgments, hence, facilitating smooth execution of the CMO duties.

Vacancy expired!

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