Digital Marketing Specialist (Fully Remote) job vacancy

Vacancy expired!

Digital Marketing Specialist

We are looking for a Digital Marketing Specialist who has a passion for strategy, testing, andanalytics. This role calls for an individual who is a strategic problem solver, innovative thinker,and data enthusiast. The Digital Marketing Specialist will be responsible for collaborating withmarketing managers to execute search and display channel efforts that drive awareness, leadacquisition, lead conversion, and customer retention. To be successful in this role, you shouldhave experience in using Google search/display and 6sense ABM channels to build and deploylead generation campaigns and nurture programs, good project management skills and a strongattention to detail.

Performance Objectives: Audit, optimize, and manage Google search campaigns - In your first 30 days, youwill complete an audit of our existing paid search engine campaigns within Google AdsManager. You will provide recommendations for new search campaigns and channels,and work to develop our paid search strategy. You will continue to manage all searchengine efforts from the Google Ads Manager platform. Audit, optimize, and manage Google & 6sense display campaigns - In your first 30days, you will complete an audit of our current Google & 6sense display campaigns. Youwill provide recommendations for new display campaigns and work to develop ourdisplay advertising strategy. You will continue to manage all display ad programming &bidding within our Google Ads Manager & 6sense ABM platforms. Monitor and report search and display channel performance - In your first 30 days,you will review current KPIs for our search and display channels, and build a strategy foroptimizing awareness, lead acquisition, lead conversion, and customer retention. Youwill actively monitor, analyze, and report on the health of our search and displaychannels and campaigns.

Vacancy expired!

ID	#46156839
State	New York
City	New york city
Job type	Permanent
Salary	USD TBD TBD
Source	FRG Technology Consulting
Showed	2022-10-02
Date	2022-10-01
Deadline	2022-11-29
Category	Et cetera
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Job Details

Digital Marketing Specialist (Fully Remote)

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