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IntroductionAt IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and ResponsibilitiesWe are seeking an individual with a hunger for innovation and a knack for Advertising and Paid Media to join our Corporate Paid Media team. This person will work with Portfolio and Performance Marketing experts and Agency partners to set strategic priorities, help translate marketing objectives/goals into integrated and data driven media plans, identify correct media tactics and define targeting approach. They will help develop and evaluate paid media programs during all planning and execution phases, adhering to best practices while leveraging data and technology."The preferred candidate will employ media planning skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables. They will have hands-on project management experience with both short and long-term digital media campaign development which includes the following:Develop paid media strategies with performance marketing teams to brief and plan for media that align with campaign goals, budgets and targets based on data driven insights, IBM and industry best practices
Collaborate with Agency partners for daily execution and optimization of paid media campaigns, including tactic mix allocation, budget allocation, asset delivery, performance monitoring, targeting, keyword/ad copy development and testing, etc.
Adhere to standardized KPIs/metrics to measure performance at various stages of the buyer journey
Conduct measurable A/B test strategies with the goal of increasing conversion metrics
Use and leverage IBM proprietary systems to continually monitor and optimize campaigns (via on-site training)
Maintain relationships with industry and media partners to stay abreast of the latest opportunities and to test new-to-market offerings
Review and analyze campaign reporting while recommending ways to optimize to further enhance conversion and drive revenue on new and mature campaigns to maximize ROI
Manage media campaign expenses, stay on budget, reconcile any discrepancies
Asset management and oversight of tagging and coding workflow to ensure proper attribution and tracking
Collaboration with global teams to minimize duplication, share insights and maximize paid media initiatives
Required Technical and Professional Expertise6-8 years cross discipline media planning (display, SEM, mobile, etc.) experience required with demonstrable record of campaign management, digital media innovation and increasing media spend efficiency and ROI metrics
Experience with B2B/Technology and/or demand driven digital media campaigns including webcasts, Content Syndication, emerging media platforms, and drive to registration activity (a plus)
Experience or familiarity with digital marketing tools: ad servers, DSPs, and paid social and audience management platforms
Outstanding analytical skills and attention to detail for tracking and reporting
Experience working collaboratively with marketing colleagues and business leaders at all levels and ability to clearly communicate technical information to non-technical or media saavy audience
Expert skills in Excel
Knowledge in digital marketing
Knowledge in social media channels and creating content
Knowledge in problem solving and analytical skills
Offline marketing knowledge is a plus
Understanding of Japanese media market and data to develop strategies to reach our core audiences - Business and IT Decision Makers
Preferred Technical and Professional ExpertiseMedia and/or Advertising Agency experience preferred
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.It's time to define your career.About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.Location StatementSupplemental 1 employees may be eligible for paid holidays, paid sick time and Employee Stock Purchase Plan.IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.We consider qualified applicants with criminal histories, consistent with applicable law.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Vacancy expired!