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Job Summary:
Title: Manager, Digital Marketing & Strategy Sports
Location: New York, NY
Who are we?
Since its founding in 2008, Roc Nation has grown into the world’s preeminent entertainment company. We work in every aspect of modern entertainment—with recording artists and producers, songwriters and athletes. Our client list includes some of the world’s most recognizable names: from Rihanna, Shakira, J. Cole, and Big Sean to Kyrie Irving, Todd Gurley, Leonard Fournette, and Robinson Cano. We are a full-service organization, supporting our diverse roster of talent via artist management, music publishing, touring, production, strategic brand development and beyond. We’ve forged strong partnerships with the world’s leading experts in artist management, technology, fashion, and philanthropy, and are redefining the business of entertainment.
Who are you?
Motivated, driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Roc Nation, our people embrace these qualities, so if this sounds like you then please read on!
The Role:
Roc Nation, a Live Nation joint venture, is seeking a Manager, Digital Marketing & Strategy Sports reporting to the Director, Digital Marketing & Strategy Sports. As a member of the Roc Nation Digital team, the Manager, Digital Marketing & Strategy will be the content & creative lead for both Roc Nation Sports clients as well as owned & operated properties. Responsibilities include content creation, overseeing creative projects with external partners, on-site capture, generating storytelling ideas and coverage plans, and being the lead voice for Roc Nation Sports as a whole. This position is a unique opportunity to help lead Roc Nation Sports’ efforts in an ever-evolving, critical space and work with all divisions of the company. The ideal candidate is highly strategic, resourceful, creative, entrepreneurial, and collaborative. Experience working with talent is preferred.
Responsibilities:
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Content Creation: Identify storytelling opportunities on a daily basis ranging from low to high around moments, news, and events that impact our clients and brand and translate insights into content plans & digital executions
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Creative Oversight: Seek out connections in the industry with creators, artists, shooters, collaborators, etc. that can collaborate and further our mission of storytelling around our athlete portfolio
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Editorial Voice: Track the narratives of our athletes and our respective brand to inform our voice, working with other members of the team to author it to life in writing digitally on a daily basis and extend it through the content we create.
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Digital Marketing: Grow athlete awareness, engagement, and social following through partner activations, collaboration with league/team stakeholders, amplifying media narratives, etc. Proactively offer value-add opportunities for Roc Nation Sports, clients, and sponsors.
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Campaign & Event Support: Develop plans and execute on site for key Roc Nation events, client initiatives, community efforts, holidays, boxing fights, etc.
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Reporting & Analysis: Monitor assigned clients’ activities and performance on a routine basis to report with internal Data and Analytics team. Detail success metrics and insights to recognize successes and advance the digital agenda.
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Digital Property Management: Build and help manage client intellectual properties – social channels, websites, podcasts, YouTubes, bios, etc.
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Brand Partner Support: Collaborate with the Brand Partnerships team to evaluate and integrate digital opportunities for clients
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Recruiting: Serve as an internal point-of-contact of digital and creative expertise to assist in recruiting and signing efforts.
Qualifications:
- A minimum of 4-5 years of combined work experience in digital content, a creative agency, brand/athlete marketing, or a social media platform.
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In-depth understanding of the creative arts, social media, content creation, industry trends and new technologies
- Extensive knowledge of and passion for sports
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Excellent copywriting and creative skills; ability to execute under pressure for multiple use cases simultaneously
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Track record building and maintaining strong business relationships
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Proficiency with Adobe Creative Cloud, leveraging photo and video editing software
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Strong analytical abilities and experience working with CrowdTangle, Google Analytics and/or similar platforms
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Experience working with content management systems, especially Wordpress
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The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
If the above description sounds like you and fits your background, apply online at www.livenationentertainment.com/careers to join the Roc Nation and Live Nation Entertainment team today!
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
Note – Roc Nation benefits and policies differ from Live Nation.
Vacancy expired!