Vacancy expired!
- Possess an in-depth knowledge of a client's website architecture, online business model & marketing strategy.
- Function as a subject matter expert on utilization of Tag Management Systems to enable the capture of marketing analytics data.
- Consult and advise key stakeholders & drive client success based on key performance indicators and business drivers
- Interact frequently with clients via phone, email, and/or in person with marketers, analysts, and web developers
- Consult directly with clients, account services, delivery, and web development teams within the agency on projects requiring tag management implementation, analytics strategy, and analytics platform remediation
- Provide best practices consulting services to clients in solving their web analytics and site optimization platform strategy and technical needs by designing technical site and page-implementation strategies
- Translate Business Requirements into a Solution Design Document used for implementation support, guidance and documentation of processes
- Stay current with the latest developments with Data Platforms (Analytics, Tag Management, Testing, Optimization and Data Management) and techniques to help our team stay on the cutting edge of marketing analytics.
- Lead customer, vendor, market analyst and client interviews from a data standpoint
- Develop and present solutions and recommendations
- Actively participate in new business development activities
- Practice development, including recruiting, training, thought leadership and community building
- Adobe Analytics, specifically Adobe Target
- JavaScript, jQuery, CSS and HTML skills, and able to be a leader in this area of expertise
- Understanding of web analytics tool basics: tags, cookies, variables.
- Strong understanding of tag management systems: tags, rules, variables, and jQuery
- A solid understanding of advertising, marketing and strategic brand management and how to best leverage these in a digital environment
- Experience presenting in front of groups, to clients, and via web conference
- Strong attention to detail and QA abilities
- Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative agency environment with multi-disciplinary teams required
- The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment
- History of working with new business teams on requests for proposal/information and presenting analytics documentation demonstrating agency skillsets.
- Experience in creating case studies, point of view documents or white papers in line with your job function in analytics.
- Ability to work with internal team to continually streamline processes and find efficiencies in the day-to-day work processes done by the data platforms team.
- Experience working on testing, targeting and personalization projects with both targeting and optimization tools and data management platforms (DMP).
- Bachelor's degree (BA/BS) from a four (4) year, accredited college or university in Computer Science, Marketing, or a related field of study
- A minimum five (5) years of experience with data platform tools and methods to be used for website/ad campaign research, site testing and targeting, and/or display ad targeting
- A minimum two (3) year of experience using tag management systems
- An equivalent combination of education and experience may be considered.
- Special consideration given to candidates with a firm understanding of the following tools (in order): Adobe Analytics, Adobe DTM/Launch, Google 360 Suite, Google Tag Manager, Adobe Target, Optimizely, Tealium, Ensighten, or Signal.
- IT staffing and placement such as Project Managers, Agile/Scrum Masters, Business Analysts, DBAs, Software Engineers, Mobile Developers (iOS, Android), DevOps, Automation, QA, Systems & Network Engineers, Cyber Security / Information Security Specialists, ERP, CRM, Business Intelligence, Data Warehousing, Big Data and Creative (UI/UX, Web Design)
- Operational staffing and placement of Accounting/Finance, Human Resources, and Marketing professionals, as well as Information Technology resources.
Vacancy expired!