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Job Details

ID #15555210
State New York
City Santaclara
Job type Full-time
Salary USD TBD TBD
Source Palo Alto Networks
Showed 2021-06-17
Date 2021-06-17
Deadline 2021-08-16
Category Et cetera
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Head of Integrated Marketing (New Initiatives)

New York, Santaclara 00000 Santaclara USA

Vacancy expired!

Job Description

Your Career

As the Head of Integrated Marketing for New Initiatives, you will take on the unique role of partnering with key stakeholders to craft the New Initiatives marketing creative and programs pre and post-acquisition while also executing the key pillars of the existing New Initiatives marketing plan including digital, content and traditional marketing initiatives for key market segments across consumer, SMB and Enterprise.

You will be responsible for partnering with executive leadership, product marketing and sales leadership teams to launch and grow the brand for New Initiatives.

Your Impact

  • Lead and manage the launch and activation of new initiatives within Palo Alto Networks

  • Build a high performance, world-class marketing team

  • Own 360 integrated campaigns, including ideation, creation and execution across consumer and B2B; leveraging business development, product marketing, digital, demand, content, creative and field marketing

  • Define and execute the creative campaign and media strategy to generate conversion in B2C and B2B context

  • Lead quarterly digital marketing and search engine optimization strategies to amplify the New Initiatives value proposition in digital channels

  • Build a clear and effective content marketing strategy that highlights valuable, relevant and consistent content that attracts the clearly defined personas

  • Create and bring to life innovative & culturally relevant campaigns, including idea-led 360 executions across media, social, influencer and advocacy channels.

  • Partner with product marketing to create messaging that integrates well with the product portfolio, and extends to campaigns, content and digital assets

  • Lead the execution to measure, analyze and report on program, content and campaign performance

  • Manage and maintain New Initiatives web pages in collaboration with content marketing teams

  • Ensure timely deployment of initiatives and project success by managing calendars and processes

Qualifications

Your Experience

  • 7-10 years leadership experience in consumer products context, technology brands a plus, global experience a plus

  • Experience leading and producing innovative 360 marketing programs

  • Extensive experience managing in-house marketing and agency teams to execution of 360 marketing programs

  • Ability to thrive in fast-paced environment with competing priorities and last minute changes

  • Deep understanding of modern marketing and digital programs

  • Excellent communicator with proven ability to project manage multiple projects at once and keep the team informed of status

  • Attention to detail, while maintaining an eye on the big picture

  • Insightful focus on scale and efficiency

  • Willingness to take on additional tasks and roles with a "can-do" attitude

Additional Information

The Team

Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [emailprotected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

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Vacancy expired!

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