Instore Communication Manager

Job Description

MAIN PURPOSE

Rituals is expanding. Quickly. And globally. The more shops, wholesale venues, flagship stores,outlets, spas, and travel locations we open, the more impact in-store customer journeys will have. But what does the perfect in-store journey look like? How do we demonstrably boost awareness and spending? You distil insights into a comprehensive in-store communication strategy and drive tactical execution by a team of in-store specialists, balancing brand consistency with innovation. Of note: the scope is grand (introductions, promotions, special projects) and you need to align stakeholders up to management. Are you ready?

THE ROLE IN SIX BULLETS

• Develop, implement and evangelise an in-store customer journey strategy for all physical channels (retail, wholesale, travel, city spas) and markets
• Ensure the team (5 direct reports) delivers effective, consistent & innovative in-store communication materials, evaluate outcomes, and leverage insights and feedback
• Manage and optimise internal processes, identify and align with all (internal) stakeholders, such as Marketing, Agency, Traffic, Innovation, Format & Design and all relevant Lines of Business
• Ensure that go-to-market milestones are met
• Liaise with all levels of stakeholders (from employees to peers to management) who are accustomed to challenging existing concepts and the thought processes behind them
• Safeguard a consistent (and consistently engaging) in-store tone of voice

YOU IN FOUR BULLETS

• You combine a bachelor’s or master’s degree in Marketing or Communications with a minimum of 8 years’ relevant (in-store / BTL) retail or FMCG experience
• You are an excellent projectmanager and you have experience working with lead times and challenging independencies
• You have superb stakeholder management and influencing skills
• You can walk the fine line between communicating on-brand and out-of-the-box, and inspire (extended) teams to follow with enthusiasm

A LITTLE BIT OF EXTRA INFORMATION

As In-store Communication Manager, you are the inspirational strategist and autonomy-boosting coach of the team (span of service: 3 in-store specialists, 2 coordinators) that ‘owns’ the global communication portfolio for retail stores, wholesale, outlets, travel and spa locations. Given our rapid expansion, it’s imperative to rationally streamline the creation process and evaluate productions on their overall impact as well as on individual merits. Guide the team, including management counterparts, towards quantifiable in-store communication success.

OUR OFFER

Rituals offers a challenging role in an eager and diverse team, where empowering your colleagues (and vice versa) is part of the deal. Although our proposition encompasses attractive benefits and compensation package, the (international) scope and impact of the position may appeal to you even more. When everything is back to normal, you’ll spend (most of) your time at our Amsterdam HQ. We hope you can appreciate the view of one of the most iconic Amsterdam canals.

By joining Rituals, you’ll get to experience a strong culture and entrepreneurial spirit which empowers you to create your meaningful career. We care about the well-being of our staff, as much as we value the well-being of the planet. By passionately looking after both, we believe we can pave the way to a more sustainable world and take appropriate action to limit our footprint on Mother Earth. You’ll have a strong sense of purpose at Rituals. Our mission is to make people feel good and touch as many lives as possible. Independent of your role, you will create a positive impact on our daily business.

WE ARE RITUALS

We're not here to sell you beauty; we are here to make you feel good."Raymond Cloosterman, CEO Rituals.

We are a global brand, established in Amsterdam, The Netherlands, in 2000. Our ambition is to grow sustainably and become - and remain - the number one global luxury brand in cosmetics. Today, Rituals operates in more than 807 stores,2700 shop-in-shops across 33 countries throughout Europe, Asia, the Middle East and North and South America.Rituals is an omnichannel brand that operates within Retail, Wholesale, E-com and Travel Retail.

Our dream is to bring our philosophy of slowing down to different parts of the world and to create a global lifestyle movement.

In 2020 we had a great milestone, celebrating our 20th birthday. We celebrated this by opening the largest Rituals store in the world, our very first flagship store, House of Rituals. It spans 1700 square meters across 4 floors. Containing new exclusive collections, a restaurant and a mind and body spa.

Over the next 10 years we want to take the brand and company to the next level. This not only means opening more stores, but also involves building an even stronger community around our brand.

BECOME PART OF THE RITUALS FAMILY

An assessment will be part of the application process. If it’s you we’re looking for, please don’t hesitate and send in your application or get ini touch if you have any questions. We’ll be in touch soon.

Acquisition is not appreciated.

YOUR BODY. YOUR SOUL. YOUR RITUALS.