Job Details

ID #19841732
State North Carolina
City Cary
Job type Permanent
Salary USD TBD TBD
Source HireNetworks
Showed 2021-09-18
Date 2021-09-17
Deadline 2021-11-15
Category Sales
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Product Marketing Manager

North Carolina, Cary, 27511 Cary USA

Vacancy expired!

Product Marketing Manager

Our client's Product Marketing team e xists to precisely know their buyers, markets, products, and business objective s to help customer-facing teams increase sales, increase client satisfaction, and decrease churn.

We're searching for a Product Marketing Manager who will be responsible for telling the product story in a way that resonates with potential buyers, existing customers, and internal employees. In this role, you will work closely with the product management and marketing leadership to develop and create differentiated messaging, value proposition and other marketing collateral targeted at business and IT decision makers in the Healthcare industry. You will also support sales enablement through creating and delivering training materials, competitive insights and other sales tools required to support sales and pre-sales activities.

This is a direct hire opportunity offering a competitive salary and excellent benefits. This is a "hybrid" position; the Product Marketing Manager can work remotely from a NC location but is expected to be onsite in the company headquarters in Morrisville, NC, a few days each month.

Responsibilities of the Product Marketing Manager:

  • Conduct buyer and market research to inform marketing campaigns and content creation
  • Develop and create compelling collateral and thought leadership materials, including differentiating value prop, white papers, solution brochures/ data sheets, blogs, webinars and more
  • Monitor and analyze market and competitive trends to provide timely insights to product, sales, and marketing teams
  • Create sales tools and training materials to enable sales with right messaging and competitive positioning
  • Own and improve website and social media presence to drive market awareness and sales conversions
  • Act as a member of the product strategy team, representing customer and market views and influencing strategy
  • Partner with Product Management and Sales to assess right level of GTM engagement and develop appropriate GTM plan with demand generation team.
  • Lead cross-functional teams to execute GTM initiatives, ensuring all key components of marketing, sales enablement, and customer support deliver per plan

Requirements for the Product Ma

rketing Manager:

  • Bachelor's degree with business or marketing focus a plus
  • 3+ years of marketing and/or related product management experience
  • Prefer experience in a market-facing role, with proven experience working directly with B2B SaaS sales teams
  • Adept at delivering presentations internally, as well as to customers and prospects
  • Professional speaking experience (trade shows, webinars, e.g.) a plus
  • Managing by influence: working with and collaborating in a cross-departmental fashion
  • Pragmatic Marketing and/or Product Marketing Alliance certification a plus
  • Strong product marketing baseline knowledge set
  • Excellent people and management skills
  • Communication skills, including leading meetings across functional areas
  • Ability to effectively prioritize projects and tasks
  • Strong time-management skills a must
  • Skilled at using data to drive decisions and improve processes
  • Unafraid of working independently and dictating day to day responsibilities
  • Comfortable using CRM, productivity applications, and marketing automation software
Contact Judy Protz at jprotz@hirenetworks.com or (919)981-6200 x315 with questions regarding this posting. A Word resume is preferred when applying.

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