Vacancy expired!
Do you want to be a part of something transformational?
As a member of the MarTech (Marketing Technology) team you will use your data, development, and analytics experience to influence the way Vanguard markets to our clients! With your voice, we can influence more personalized sends; crafting behavior segments in our client data to target the right message, design email for people on the go, presenting the most relevant content to them and what they need, and change the way we work to be faster, smarter, and more efficient.In this role you will:- Code, test, and deploy email campaigns. Conduct A/B tests to evaluate and improve engagement rates.
- Persuade and influence process, design, and email engagement changes to establish standard methodologies.
- Import images, assets, and lists to Salesforce Marketing Cloud.
- Generate enabled Adobe PDF proofs for internal client approvals.
- Supervise and report on email performance.
Landing pagesUtilize Microsites/CloudPages to develop landing pages using HTML, CSS, and AMPScript.Build web forms for surveys or data capture and return data to the platform.Use of look up tables for more sophisticated design requiring dynamic personalization throughout the email campaignInnovate at all times:As an expert in this space, you will thrive on staying current with email marketing news, trends, and industry standard methodologies in order to identify ways to introduce efficiencies in our process and develop more scalable work.Keep up to date on new features, capabilities, and opportunities that may exist to further improve email campaign engagement.Vendor relationshipsWork with third-party vendors like Return Path (deliverability, inbox previews) and LiveClicker (Interactive email elements).What it takes: - Demonstrated mastery of email marketing concepts and metrics including code, design and dynamic content generation
- Minimum 5+ years related work experience
- Undergraduate degree or equivalent combination of training and experience.
- MUST exhibit Intermediate level HTML knowledge to code custom email including design.
- Strong understanding of SQL including building reports, editing queries, and troubleshooting issues.
- Intermediate level ability to write AMPscript that will generate multifaceted content in email campaigns, utilizing Automation Studio, Journey Builder, Audience Builder, and other sophisticated features of the platform.
- Working knowledge of front end web development to support landing pages
- Experience with responsive design website and email layouts
- Ability to code email and web pages using HTML5 and CSS3
- Mentor and coach others
- Ability to construct multi-variant content journeys and reporting for advanced cross channel campaigns
- Creation of look up tables to improve complex design, dynamic personalization and support increased variable content.
- Articulate email strategy utilizing current email marketing news, innovation and best practices. Staying current on accessibility in email.
- Salesforce Marketing Cloud or Developer certification preferred.
Special Factors: Vanguard is unable to provide H1-B sponsorship at this time.About VanguardWe are Vanguard. Together, we're changing the way the world invests.For us, investing doesn't just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose - and that's how we've become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.We want to make success accessible to everyone. This is our opportunity. Let's make it count.Inclusion StatementVanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: "Do the right thing."We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success. Vacancy expired!
