Job Details

ID #18968130
State North Carolina
City Durham
Full-time
Salary USD TBD TBD
Source IBM
Showed 2021-08-30
Date 2021-08-30
Deadline 2021-10-29
Category Et cetera
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Marketing Coordinator

North Carolina, Durham, 27701 Durham USA

Vacancy expired!

IntroductionAt IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and ResponsibilitiesPreferred Location: Raleigh/Durham, North Carolina, USInstana, an IBM company, has been growing rapidly and we're looking for a Marketing Coordinator to work closely with the marketing team to plan & execute digital lead generating campaigns throughout the year.About the role:Growth digital MarketingAssist with a wide array of marketing campaigns, including digital paid media, webinars, paid programs, virtual and physical events

Manage Instana-led webinars from start to finish, including promotion and follow-up

Help develop and execute email marketing strategy to include creating campaigns, A/B testing, and owning the email marketing calendar

Regularly evaluate Email Nurture Campaigns for effectiveness & update with new messaging and CTAs as needed

Report performance across all campaigns for quick optimization

Additional responsibilities and special projects may includeAssist with Customer Advocacy projects as needed

Work closely with Marketing Operations team as needed

About you:You're a high energy team player and enjoy some healthy competition

Extremely organized with excellent project and time management skills

A self-starter that can work with minimal direction

Strong written, verbal and interpersonal communication skills

Proficient in Excel, Google Suite

Experience with CRM tools a plus , Hubspot and Salesforce ideal

3+ years of digital marketing experience with strong emphasis on email marketing

Required Technical and Professional ExpertiseProficient in Google Suite

Experience with Field Marketing or Demand Gen

Experience with CRM tools a plus , Hubspot and Salesforce ideal

3+ years of digital marketing experience with strong emphasis on email marketing

Preferred Technical and Professional Expertise5+ years of digital marketing experience with strong emphasis on email marketing

Experience with tools like: Canva, Notion, Outreach, etc.

Experience with email marketing strategy to include creating campaigns and A/B testing

Experience with Marketing Operations

About Business UnitIBM's Cloud and Cognitive software business is committed to bringing the power of IBM's Cloud and Watson/AI technologies to life for our clients and ecosystem partners around the world. IBM provides you with the most comprehensive and consistent approach to development, security and operations across hybrid environments-with complete software solutions for business and IT operations, development, data science, security, and management. Our experts and software capabilities help organizations develop applications once and deploy them anywhere, integrate security across the breadth of their IT estate, and automate operations with management visibility. With IBM, you also have access to new skills and methods, governance and management approaches, and a deep ecosystem of industry experts and partners.Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.It's time to define your career.About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.Well-being programs to support mental and physical health.Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).Select educational reimbursement opportunities.Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.Giving and volunteer programs to benefit charitable organizations and local communities.Discounts on retail products, services, and experiences.We consider qualified applicants with criminal histories, consistent with applicable law.IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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