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ID #19840801
State North Carolina
City Durham
Job type Permanent
Salary USD TBD TBD
Source HireNetworks
Showed 2021-09-18
Date 2021-09-17
Deadline 2021-11-15
Category Sales
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Account Based Marketing Manager

North Carolina, Durham, 27701 Durham USA

Vacancy expired!

A

ccount Based Marketing

Manager

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Our client is seeking an A ccount- B ased Marketing Manager who will thoughtfully engage customers and prospects to move them through the buyer's and customer's journeys. Using Marketo and Salesforce, you'll create dynamic nurturing and segments of customers and prospects that evolve as our data set and insights grow.

Your work in Marketo will be the long-term planning and building of account-based marketing (ABM) automation. You'll be responsible for email marketing and will be measured effectiveness at a tactical (engagement KPIs) and programmatic conversion (MQL or MQC) level.

The ABM Manager will report to the Director of Marketing. You'll work closely with sales, account management, customer success, product management, and company leadership. Every voice at this company matters and you'll be expected to use yours to share your expertise and data-driven recommendations.

This is a full time, direct hire opportunity providing a competitive base salary, bonus, and benefits. Preference is given to candidates in Central North Carolina but remote candidates in the U.S. will be considered. There is no sponsorship or C2C arrangements for this role.

Responsibilities of the Marketing Automation Manager include:
  • Design and implement account-based nurture programs, lead scoring models, lead lifecycle programs, and complex automation workflows.
  • Create segments for marketing programs based on demographics, firmographics, and behavioral triggers. Refine segments as new data and insights become available.
  • Drive new sales by designing and building automated nurturing campaigns in Marketo that deliver the right content to the right personas at the right time.
  • Drive upgrades, add-on sales, and increase adoption by existing customers by designing and building ABM nurturing campaigns aligned to the customer's journey.
  • Report and monitor engagement and funnel conversion metrics and constantly test changes to content, emails, forms, and landing pages that yield improvements.
  • Collaborate with the extended marketing team to execute programs in digital advertising, at events or webinars, and with other teams including product management, sales, account management, and customer success.
  • Use your marketing expertise to ensure that nurture campaigns align to their segments with appropriate messaging and effective calls to action. Be a champion for A/B testing, measuring results, and making changes to boost conversions.
  • Partner with Sales Operations Manager to get the most return of our tech-stack investment. You'll ensure good data sharing between Marketo and Salesforce and troubleshoot integration issues.
Skills and Experience of the Marketing Automation Manager include:
  • Strategic thinker and hands-on executor
  • Expertise in ABM automation processes including demand generation and campaign management
  • Ability to work independently with minimal direction
  • 5 or more years' experience in effective marketing automation with Marketo
  • Experience in a rapidly growing, rapidly evolving SaaS company will be helpful
  • Outstanding writing skills with proven success creating compelling marketing copy
  • Light experience with tools for imagery creation, video editing, HTML, and CSS
  • Willingness to be weird in your own special way
  • Marketo administration experience is a bonus and certification isn't necessary
Contact Judy Protz at jprotz@hirenetworks.com or (919)981-6200 x315 with questions regarding this posting. A Word resume is preferred when applying.

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