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Business Title: Manager, Tax Field MarketingRequisition Number: 91259 - 50Function: Business Support ServicesArea of Interest:State: NCCity: GreensboroDescription:Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you're as passionate about your future as we are, join our team.KPMG is currently seeking a Manager, Field Tax Marketing to join our Growth & Strategy organization.Responsibilities:Lead Marketing strategy and plan development in the context of clearly defined and focused GTM strategy as established by the Tax BUPIC; partner with national tax marketing to identify and prioritize content, campaigns and channels to activate/deploy across regions such as Tax Reimagined, Consulting through disruption, Transactions, Chief Tax Officer agenda, various national and local events
Team with Hub Marketing to plan Tax representation in cross-functional/industry marketing programs, firm-wide assets and branding opportunities including but not limited to Hosted and 3rd-party Industry Conferences and Sponsorships, BLC, Alumni, Ignition Centers, DE&I, Golf; source, curate and distribute Tax thought leadership content and assets to local Tax Partners and priority Tax accounts/teams; ensure key Tax contacts are fully enrolled/subscribed in relevant Tax newsletters; activate Tax marketing campaigns in Region/Hub/BU using KPMG Engage and measuring performance/engagement
Support execution of service line GTM (particularly sales) campaigns using KPMG Engage and measuring performance/engagement while sharing Engage reports / dashboards for Tax GTM Leadership revive; partner with BUPIC to develop and manage the overall event and sponsorship strategy and plan for respective priority regions including sharing of key client issues to address, topics to consider, and speaker pool
Work with BUPIC to identify priority tax topics and secure speaking opportunities for local KPMG partners for sponsorships and work with BUPIC to identify topics, content/assets and speakers/subject matter experts (SMEs) for hosted local events; work with SMEs to develop messaging, invitation and promote event to local Tax leaders/partners while sharing best practices/ topics from other regions
Define, deploy, and optimize local Tax Partner/Manager branding like Social Share, trade publications, LinkedIn usage, and paid social; promote national initiatives (such as webcasts, podcasts, thought leadership) and drive large event strategy across local regions (for example, USCBTC); team with Tax Leadership and Tax Priority Target account teams to identify key Tax buyer relationships in need of further development and deeper engagement
Develop Tax buyer relationship engagement strategies and activities; track in KPMG Engage while you drive sales enablement focus within Tax Priority Targets to support whitespace growth and Connect Tax account teams with go-to-market resources, technology, tools and assets; partner with MRDs to enable business development efforts; design and implement marketing interaction follow up (messaging, offer/CTA) , source, package and localize sales enablement content/assets and leverage other firm assets/resources (for example MarketEdge and Ignition) to accelerate and win deals in pipeline
Qualifications:Minimum five years of recent experience in field tax marketing
Bachelor's degree from an accredited college/university in related degree
Progressive and proficient Tax functional or account-based marketing strategy
Knowledge of tax consulting and advisory services, client issues and relevant industry trends is preferred
Ability to develop, maintain and strengthen collaborative relationships with others inside the organization to leverage expertise, enhance effectiveness and influence stakeholders; accustomed to working in fast-paced environments; ability to respond to ambiguous or changing situations with calm and confidence
Experience working across multiple industries
KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link ( https://assets.kpmg.com/content/dam/kpmg/us/pdf/2018/09/eeo.pdf) contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law. In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).GL: 4GF: 15311
Vacancy expired!