02 Oct
Chief Marketing Officer
North Carolina, Greensboro

Vacancy expired!

The Opportunity: Chief Marketing Officer

Lead strategic marketing and be the catalyst for significant growth for this mission-driven company that has transformed the insurance industry and is expanding their footprint into a more national company.

The Alliance seeks to grow revenue and profitability every year and is searching for a passionate strategic marketer with elite execution skills who will drive brand awareness and build relationships with new and existing clients.

This person is a driven, results-oriented marketing leader who has a proven record of building revenue and scaling in a services business.

To succeed the CMO will:

Define and develop growth and market strategy and direct execution

Expand awareness, develop interest, and generate qualified leads

Lead team to develop compelling content and promote through multiple digital and offline channels

Design collateral and campaign materials that are consistent with the Alliance brand

Grow digital presence and continue to vet and roll out new technology and tools to improve activities

Assess and evaluate marketing activities through analysis and presentations to the business

Establish and manage annual budget

Oversee distribution and management of sponsorships

Manage CRM communications to ensure timely and optimal communication

Provide executive level communications support for CEO

Develop communication plans for the business and key senior level executives

Provide internal communications support for strategic initiatives

The Alliance exists to create a vehicle for independent agents to pursue their financial dreams. This is done through lead generation and leadership development. Agents rely on The Alliance relentless commitment to provide a pathway to success for their independent business.

Preferred Experience:

10+ years of previous marketing experience

Demonstrated understanding of the business and market dynamics including financial performance, key objectives/challenges, and competitive landscape

Proven leadership, people management, execution, and influencing skills

Prior experience managing or influencing large, multi-disciplinary groups in multiple locations

Excellent verbal and written communication and presentation skills

Excellent project management skills

Strong time management, organizational, planning and follow-up skills; ability to multi-task effectively

Ability to handle multiple assignments and be proactive in a fast-paced environment, while remaining calm under pressure

Strong interpersonal and partnership skills

Vacancy expired!


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