Job Details

ID #1148271
State North Carolina
City Greensboro
Full-time
Salary USD TBD TBD
Source North Carolina
Showed 2018-10-02
Date 2018-10-01
Deadline 2018-11-30
Category Marketing/advertising/PR
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Marketing Executive

North Carolina, Greensboro 00000 Greensboro USA

Vacancy expired!

Position Summary:

The Marketing Executive is responsible for planning, developing and implementing all of the organization's marketing strategies, marketing communications, and public relations activities. Candidates will be responsible for directing the efforts of all marketing personnel and coordinating at the strategic and tactical levels with outside agencies. The Marketing Executive will have a strong grasp of key business metrics, including visit volume and revenue, as well as a keen focus on success measures across all marketing channels. This is a critical role in establishing the brand's presence as the differentiated market leader in each of its geographies.

Job Responsibilities:

Lead marketing operations to drive increased lead volume and enhance agents awareness and experience with the brand

Establish a thorough understanding of the business' key volume drivers to inform strategic marketing decisions and become a thought leader on opportunities for continued growth

Work with marketing staff and outside agencies to develop detailed marketing plans across all channels, including digital, social, outdoor, grassroots and traditional media

Actively manage marketing managers/staff with hands-on support and guidance

Provide business-specific insight to outside agency partners, evaluate strategies presented and collaborate with those agencies on key decisions

Strong focus on key business metrics including volume, revenue, ROI, traffic, conversions, retention, and engagement

Develop and implement promotional strategies to drive sales volume

Leverage marketing analytics to provide insights and make recommendations to reach the consumer in new ways and improve ROI

Establish the direction of content on website and all other marketing platforms

Partner and collaborate with key stakeholders, including executives, operations, compliance, leadership and finance

Understand the digital environment and evolving tools and platforms used to improve online presence with excellent working knowledge of digital and social media strategies

Strong leadership and consensus building skills, with a desire to play a detail-oriented, hands-in role in the organization

Education and Skills Experience:

Bachelor Degree required

Experience leading marketing activities across more than 100 units in multiple geographies preferred

10+ years of marketing experience with at least 5 years of online experience including social media, paid search and other digital tactics

Excels in a fast-paced, results-oriented environment with ambiguity and change

Experience leading and developing a team of professionals, as well as working across indirect reports and cross-functional partners

Job Type: Full-time

Vacancy expired!

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