Vacancy expired!
- Create the storyline, product messaging, and positioning for your product focus
- Acquire and possess in-depth knowledge of our target markets, segments, buyer personas, competitors, and partners
- Educate the company on market requirements, trends, and competitor capabilities
- Collaborate with product management to create a shared vision and go-to-market strategy for our products and services
- Define strategic positioning of our products, services, key features, pricing, and key product messages
- Build collateral and relevant content for various personas and product areas, including web copy, datasheets, brochures, white papers, social media content, online event material and more
- Drive business case development, bringing together customer research, product and financial data and analytics to drive revenue
- Evangelize to prospects, press, analysts and other key influencers
- Collaborate with demand generation and event marketing leaders to execute innovative online marketing campaigns, to support sales growth
- Own and develop sales enablement tools including competitive analysis and use cases
- Partner with product management on new releases - planning, messaging, and managing
- 3+ years of marketing experience in B2B enterprise software, preferably with open source databases, other open source technology or SaaS products
- Product marketing experience strongly preferred
- Strong track record of working cross-functionally on major campaigns and/or product launches
- Demonstrated ability to work across all levels of the organization while socializing concepts and ideas (product, sales, and marketing)
- Strong written communication and presentation skills
- Ability to use data and market trends to tell stories and craft messaging
- Excellent collaborative and interpersonal skills with the ability to build consensus among teams
Vacancy expired!