Social Media and PR Associate

Job Description

insightsoftware’s expansion has created the need for a driven

• Help design a strategic social media & PR roadmap that increases brand awareness, thought leadership, and product interest
• Write content for PR and social platforms, in conjunction with Corporate Marketing, Digital Marketing, Product Marketing, and Demand Generation teams
• Maintain social media & PR calendars to ensure alignment with relevant, current events and go-to-market campaign activities
• Research social media & PR innovations and best practices to refine the roadmap
• Track analytics to improve social media & PR metrics
• Maintain brand standards
• Other duties as assigned

• Drive & Discipline – ability to operate in a fast-paced environment with a focus on achieving high-quality outputs and results
• Growth Mindset – actively pursue new ways of getting things done, AB testing, questioning the status quo
• Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
• Communication – ability to effectively communicate

Qualifications

Minimum:

• 2-3+ years of PR and/or social media experience
• Bachelor’s degree, preferably in Marketing, Communications, or Business
• Knowledge of PR & social media marketing trends and platforms
• Excellent writing, editing, presentation, and communication skills
• Excellent project management skills and ability to spin multiple plates concurrently
• Detail oriented and highly organized
• Familiarity with and ability to follow AP Style
• Ability to exhibit strong interpersonal skills and build relationships across the business, at all-levels, and with agencies, customers and professionals outside the business

Additional Information

All your information will be kept confidential according to EEO guidelines.