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IntroductionAt IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and ResponsibilitiesIBM is hiring a Market Expansion Program Manager. We are a team building global presence for LinxuONE ISV ecosystem in very innovative ways. Our mission is two fold, namely to help clients understand the value prop of complete solution and to help grow our LinuxONE ISV ecosystem.This role will specialize in developing integrated campaigns and programs across multiple channels such as events, digital, social, paid media, and nurture programs. You will work across our agile cross functional teams to drive development and lead execution of the campaign strategy for various ISVs whose applications have been ported on LinuxONE platform.Responsibilities Include:
Work with the product marketing team to translate business goals from marketing plans into actionable integrated campaign strategies that deliver engagement, leads, pipeline and revenue.
Based on campaign plans you generate, you will execute campaigns across all channels and track effectiveness, managing a campaigns budget, on time and on target. You will also support transfer and translation of campaigns on a global basis, working with regional market leads
Set priorities in implementation and development of campaigns that support the business and program objectives, integrating the right mix of demand generation tactics.
Manage and produce world-class quality ISV/LinuxONE materials including web content, marketing campaign assets and offers, emails, ads, graphics, podcasts, videos, etc.
Work closely with world wide digital and demand gen teams to ensure timely campaign delivery, execution, feedback and optimization.
Collaborate with cross geo-based peers to adapt the campaign globally.
Manage internal and external agency partners as the primary lead in the development and delivery of campaign plans, assets, tactics and event execution.
Develop and deliver innovative campaigns that attract new buyers through both digital and face to face channels.
Track, measure, and report on the global campaign performance against agreed-upon metrics, working across regions to identify and analyze gaps and actions plans to course-correct as the campaign execution unfolds.
Required Technical and Professional ExpertiseRequirements for this IBM role:
5+ years in overall Digital management and go to market strategies, preferably in a marketing or sales role
Proven ability communicate effectively on a regularly scheduled cadence to ensure stakeholder alignment
Strong business writing skills that you can demonstrate
Understanding of marketing metrics and funnel analytics to optimize existing social media campaigns as well as advise team on best strategies to drive demand.
Comfortable presenting virtually, and in person, to audiences of all sizes, both internally and externally.
A natural storyteller who understands how to engage ISV/clients through multiple channels
Preferred Technical and Professional ExpertisePreferences for this IBM role:
Expertise in planning, executing and measuring campaigns or for Business Partner /ISV's.
Detail-oriented, self directed team player with a positive attitude and good communication skills.
Demonstrated expertise in marketing and sales and how to nurture responders and leads.
Must be proficient in building relationships with Business Partners
About Business UnitIBM Systems helps IT leaders think differently about their infrastructure. IBM servers and storage are no longer inanimate - they can understand, reason, and learn so our clients can innovate while avoiding IT issues. Our systems power the world’s most important industries and our clients are the architects of the future. Join us to help build our leading-edge technology portfolio designed for cognitive business and optimized for cloud computing.Your Life @ IBMWhat matters to you when you’re looking for your next career challenge?Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.Impact. Inclusion. Infinite Experiences. Do your best work ever.About IBMIBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Vacancy expired!