Job Details

ID #18972309
State North Carolina
City Researchtrianglepark
Full-time
Salary USD TBD TBD
Source IBM
Showed 2021-08-30
Date 2021-08-30
Deadline 2021-10-29
Category Et cetera
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Marketing Operations Professional

North Carolina, Researchtrianglepark 00000 Researchtrianglepark USA

Vacancy expired!

IntroductionUncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.Your Role and ResponsibilitiesInstana, an IBM company, has been growing rapidly and we're looking for a Marketing Operations Administrator to support the marketing team to maintain, optimize, and execute automations in Marketing Tech Stack.About the RoleThe Marketing Operations Professional is responsible for driving adoption, improving existing processes and deploying new business processes in order to improve KPIs and drive growth at Instana an IBM Company. The ideal candidate is a self-motivated, dynamic problem solver who is committed to learning and personal development, and thrives in a fast-paced environment. Location: MexicoConnecting a broader strategy to the right metrics to drive success.Monitor, measure, and analyze the effectiveness of marketing programs, campaigns, activities & projects as they relate to company objectives.Build and maintain reports and dashboards on the impact of marketing and SDR activities on the business, and provide insights and recommendations for optimization.Identify improvements to grow the Marketing database while ensuring data integrity and governanceCreate regular reporting of Marketing Key Performance Indicators and surface business insights, by analyzing data from lead attribution, pipeline metrics, and other marketing programs.Understand all aspects of HubSpot configuration and technical/functional capabilities.Support Marketing's use of HubSpot, including assisting with mailing list generation/cleanup as needed and helping Marketing automate processes related to campaigns.Manage all new user setups and deactivation, including transferring ownership of contacts/deals for deactivated users.Build and manage dashboards, reports, layouts, process automation, and other configurable parts of the interface for end-users.Maintain updated system documentation and HubSpot policies/procedures.Maintain a high-level familiarity with other Internal system/business application capabilities and scope definition to make recommendations about potential upstream/downstream integration or functionality intersection points.Support the day-to-day running of the business within HubSpot.Own or assist with full lifecycle implementations.Required Technical and Professional Expertise2+ years of experience with HubSpot environmentConfirmed ability to look across multiple systems and multiple data sources to define and optimize success metricsPassionate about operational excellence and process improvement and interested in demonstrating your experience to help build a best in class operations frameworkBring a data-driven approach with an eye on process optimization and change management.Ability to work in a fast-paced environment.Excellent written and oral communication skillsPreferred Technical and Professional ExpertiseHands-on experience in SalesforceExperience in marketing enterprise technology - SaaS (Software as a Service) - with a B2B focusExperience in a high-growth digital marketing environmentExperience in data management, compliance, governance, quality, and measurementAbout Business UnitIBM's Cloud and Cognitive software business is committed to bringing the power of IBM's Cloud and Watson/AI technologies to life for our clients and ecosystem partners around the world. IBM provides you with the most comprehensive and consistent approach to development, security and operations across hybrid environments-with complete software solutions for business and IT operations, development, data science, security, and management. Our experts and software capabilities help organizations develop applications once and deploy them anywhere, integrate security across the breadth of their IT estate, and automate operations with management visibility. With IBM, you also have access to new skills and methods, governance and management approaches, and a deep ecosystem of industry experts and partners.Your Life @ IBMAre you craving to learn more? Prepared to solve some of the world's most unique challenges? And ready to shape the future for millions of people? If so, then it's time to join us, express your individuality, unleash your curiosity and discover new possibilities.Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change - to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.It's time to define your career.About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.Well-being programs to support mental and physical health.Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).Select educational reimbursement opportunities.Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.Giving and volunteer programs to benefit charitable organizations and local communities.Discounts on retail products, services, and experiences.We consider qualified applicants with criminal histories, consistent with applicable law.IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Vacancy expired!

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